sephora.com

sephora.com is SSL secured

Free website and domain report on sephora.com

Last Updated: 12th June, 2023 Update Now
Overview

Snoop Summary for sephora.com

This is a free and comprehensive report about sephora.com. The domain sephora.com is currently hosted on a server located in United States with the IP address 23.219.8.103, where USD is the local currency and the local language is English. Our records indicate that sephora.com is privately registered by Sephora USA, Inc.. Sephora.com is expected to earn an estimated $11,793 USD per day from advertising revenue. The sale of sephora.com would possibly be worth $8,609,069 USD. This figure is based on the daily revenue potential of the website over a 24 month period. Sephora.com is unbelievably popular with an estimated 1,266,609 daily unique visitors. This report was last updated 12th June, 2023.

About sephora.com

Site Preview: sephora.com sephora.com
Title: Access Denied
Description: Sells name brand and designer cosmetics and fragrances.
Keywords and Tags: beauty, blush, concealer, cosmetics, eyelashes, eyeshadow, fashion, health, makeup, marc jacobs daisy, mascara, moisturizer, online shopping, popular, sephora, sephora black friday 2019, sephora coupons, sephora gift card, sephora near me, shopping, skincare, the ordinary
Related Terms: fragrances, helena rubinstein sephora, poulpeo sephora, sephora italia, sephora polska, tonymoly sephora italia
Fav Icon:
Age: Over 28 years old
Domain Created: 24th September, 1996
Domain Updated: 18th May, 2022
Domain Expires: 23rd September, 2031
Review

Snoop Score

5/5 (Perfect!)

Valuation

$8,609,069 USD
Note: All valuation figures are estimates.

Popularity

Worldwide Sensation
Note: Popularity is estimated.

Rank, Reach and Authority

Alexa Rank: 1,965
Alexa Reach: 0.0271%
SEMrush Rank (US): 276
SEMrush Authority Score: 76
Moz Domain Authority: 84
Moz Page Authority: 69

Rank By Country

Country Alexa Rank
Australia Flag Australia 3,366
Canada Flag Canada 159
France Flag France 5,967
United Kingdom Flag United Kingdom 9,921
India Flag India 8,566
Panama Flag Panama 324
Pakistan Flag Pakistan 4,189
United States Flag United States 356

Organic vs Paid (Google Ads)

Organic Paid
Keywords: 1,202,728 13,235
Traffic: 12,204,894 415,072
Cost: $26,233,792 USD $1,805,502 USD
Traffic

Visitors

Daily Visitors: 1,266,609
Monthly Visitors: 38,551,588
Yearly Visitors: 462,312,285
Note: All visitors figures are estimates.

Visitors By Country

Country Visitors (Unique) Percentage
Australia Flag Australia Daily: 10,133
Monthly: 308,413
Yearly: 3,698,498
0.8%
Canada Flag Canada Daily: 189,991
Monthly: 5,782,738
Yearly: 69,346,843
15%
France Flag France Daily: 8,866
Monthly: 269,861
Yearly: 3,236,186
0.7%
United Kingdom Flag United Kingdom Daily: 8,866
Monthly: 269,861
Yearly: 3,236,186
0.7%
India Flag India Daily: 24,066
Monthly: 732,480
Yearly: 8,783,933
1.9%
Other Daily: 151,993
Monthly: 4,626,191
Yearly: 55,477,474
12%
Panama Flag Panama Daily: 6,333
Monthly: 192,758
Yearly: 2,311,561
0.5%
Pakistan Flag Pakistan Daily: 6,333
Monthly: 192,758
Yearly: 2,311,561
0.5%
United States Flag United States Daily: 860,028
Monthly: 26,176,528
Yearly: 313,910,042
67.9%
Note: All visitors figures are estimates.
Revenue

Revenue

Daily Revenue: $11,793 USD
Monthly Revenue: $358,949 USD
Yearly Revenue: $4,304,530 USD
Note: All revenue figures are estimates.

Revenue By Country

Country Revenue Percentage
Australia Flag Australia Daily: $8 USD
Monthly: $229 USD
Yearly: $2,751 USD
0.1%
Canada Flag Canada Daily: $209 USD
Monthly: $6,368 USD
Yearly: $76,361 USD
1.8%
France Flag France Daily: $8 USD
Monthly: $244 USD
Yearly: $2,926 USD
0.1%
United Kingdom Flag United Kingdom Daily: $18 USD
Monthly: $547 USD
Yearly: $6,555 USD
0.2%
India Flag India Daily: $44 USD
Monthly: $1,334 USD
Yearly: $15,994 USD
0.4%
Other Daily: $0 USD
Monthly: $0 USD
Yearly: $0 USD
<0.1%
Panama Flag Panama Daily: $0 USD
Monthly: $1 USD
Yearly: $11 USD
<0.1%
Pakistan Flag Pakistan Daily: $2 USD
Monthly: $49 USD
Yearly: $586 USD
<0.1%
United States Flag United States Daily: $11,505 USD
Monthly: $350,178 USD
Yearly: $4,199,345 USD
97.6%
Note: All revenue figures are estimates.
SEO

Backlinks Analysis (SEMrush)

Backlinks: 5,714,800
Referring Domains: 63,443
Referring IPs: 48,277
Sephora.com has 5,714,800 backlinks according to SEMrush. 77% of these backlinks are "dofollow" (follow) links which allow the flow of link equity to pass through, which may improve sephora.com's search engine rankings. Other links are treated as 'hints' by search engines and may also pass link equity, depending on what search engines decide in each case.
100% of sephora.com's backlinks are text and image links, which are ideal for SEO. Other backlink types may be unrecognized or ignored by search engines.

Top New Follow Links

1
Source: http://www.iaitew.me/
Target: https://www.sephora.com/productimages/sku/s1681683-main-zoom.jpg

2
Source: https://nymag.com/strategist/
Target: https://www.sephora.com/product/the-true-cream-aqua-bomb-P394639?skuId=1686427

3
Source: http://www.justjared.com/
Target: http://sephora.com/

4
Source: http://www.justjared.com/
Target: https://www.sephora.com/shop/face-mask

5
Source: http://www.justjared.com/
Target: https://www.sephora.com/shop/face-mask

Top Ranking Keywords (US)

1
Keyword: sephora
Ranked Page: https://www.sephora.com/

2
Keyword: sephora near me
Ranked Page: https://www.sephora.com/happening/stores/sephora-near-me

3
Keyword: makeup
Ranked Page: https://www.sephora.com/shop/makeup-cosmetics

4
Keyword: eyelashes
Ranked Page: https://www.sephora.com/shop/fake-eyelashes-false-eyelashes

5
Keyword: sephora coupons
Ranked Page: https://www.sephora.com/beauty/beauty-offers

Domain Analysis

Value Length
Domain: sephora.com 11
Domain Name: sephora 7
Extension (TLD): com 3
Expiry Check:

Page Speed Analysis

Average Load Time: 1.51 seconds
Load Time Comparison: Faster than 49% of sites

PageSpeed Insights

Avg. (All Categories) 59
Performance 41
Accessibility 75
Best Practices 67
SEO 92
PWA 22
0–49 (Fail) 50–89 (Average) 90–100 (Pass)
URL: https://www.sephora.com/
Updated: 9th December, 2022

1.52 seconds
First Contentful Paint (FCP)
83%
12%
5%

0.06 seconds
First Input Delay (FID)
81%
10%
9%

Simulate loading on desktop
41

Performance

Indicates how well the page is performing and highlights opportunities where performance may be improved for sephora.com. This includes details about optimizing page load times which can result in a better user experience.

Metrics

First Contentful Paint — 0.8 s
The time taken for the first image or text on the page to be rendered.

Audits

First Meaningful Paint — 0.9 s
The time taken for the primary content of the page to be rendered.
Network Requests
Below is a list of network requests that were made during page load.
URL Protocol Start Time (Ms) End Time (Ms) Transfer Size (Bytes) Resource Size (Bytes) Status Code MIME Type Resource Type
http://sephora.com/
http/1.1
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h2
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Image
https://www.sephora.com/img/ufe/bg-gifts-left.png
h2
710.22300003096
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Image
https://www.sephora.com/img/ufe/bg-gifts-right.png
h2
753.98300000234
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Image
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h2
364.99600001844
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application/javascript
Script
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h2
365.41800003033
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Script
https://cnstrc.com/js/cust/sephora_L16704.js
h2
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application/javascript
Script
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h2
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Script
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h2
920.39899999509
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Script
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h2
920.72100000223
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Script
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h2
921.09499999788
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Script
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h2
921.34900001111
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text/javascript
Script
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h2
921.66600003839
1029.0800000075
39884
39514
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image/webp
Image
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h2
921.81500000879
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38623
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image/webp
Image
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h2
921.98000004282
1219.4560000207
162915
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image/jpeg
Image
https://www.sephora.com/g7-BjV-K/2Mj/kQG/8wNR9tvnP4/L3OY6NazaOOS/FEF2AQ/Lh/5nVRd-EGMB
h2
620.57299999287
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application/javascript
Script
https://p11.techlab-cdn.com/e/65319_1825202523.js
h2
618.89500002144
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18887
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application/javascript
Fetch
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h2
620.19400001736
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6633
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application/javascript
Fetch
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h2
620.31000002753
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2549
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application/javascript
Fetch
https://p11.techlab-cdn.com/e/65226_1825232221.js
h2
620.44299999252
713.80500000669
33242
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200
application/javascript
Fetch
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blob
827.59400003124
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0
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200
application/javascript
Other
https://www.sephora.com/api/users/profiles/current/full?&includeApis=profile,basket,loves,shoppingList,smsStatus,beautyPreference,personalizedPromotions,availableRRCCoupons,smsStatus,segments&skipApis=targetersResult&cb=1670553829
h2
868.48500004271
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XHR
https://s.go-mpulse.net/boomerang/FS9BD-W3YYU-T5EYF-DZEKW-5ERXU
h2
918.26800000854
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Script
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h2
1353.9699999965
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application/json
XHR
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h2
1427.4130000267
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Image
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h2
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Image
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h2
1427.8690000065
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Image
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h2
1428.0969999963
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Image
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h2
1428.6580000189
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Image
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h2
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Image
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h2
1430.0430000294
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Image
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h2
1430.1570000243
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h2
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h2
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h2
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h2
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h2
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h2
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Image
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h2
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Image
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h2
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h2
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Image
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h2
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h2
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Image
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h2
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Image
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XHR
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Document
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h2
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XHR
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h2
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Script
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h2
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XHR
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http/1.1
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Image
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h2
2393.8280000002
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XHR
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h2
2738.9909999911
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XHR
Network Round Trip Times — 0 ms
High Network RTT (Round Trip Times) can have a large impact on performance. Providing servers geographically closer to the user could improve performance.
Server Backend Latencies — 0 ms
High server latencies indicate the server is overloaded or has a poor backend performance.
Tasks
Below is a list of the top-level main thread tasks that executed during page load.
Start Time (Ms) End Time (Ms)
350.83
24.838
474.243
139.711
717.665
36.635
757.951
69.719
831.794
95.576
927.399
23.561
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10.828
967.667
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8.207
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29.783
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339.693
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1458.229
10.782
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33.122
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101.302
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42.47
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17.635
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104.644
1955.693
13.271
1973.885
164.975
2139.207
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177.097
2344.817
8.664
2354.422
11.074
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30.831
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317.687
2741.075
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2755.915
26.432
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58.112
2845.623
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2870.712
1877.017
4747.87
56.484
4804.395
27.025
4842.531
17.578
4866.838
5.651
4880.689
16.114
4909.418
14.315
4928.246
702.676
5631.029
33.531
5667.339
56.786
5725.438
25.168
5763.007
62.542
5826.512
5.454
5862.274
8.596
5873.169
17.855
5893.427
67.929
5963.944
160.192
6124.179
6.347
6132.889
19.738
6154.753
15.876
6173.731
52.69
6230.418
12.212
6242.674
6.797
6272.11
94.199
6370.614
33.746
6409.132
16.545
6427.207
108.96
6537.172
37.932
6596.744
11.839
6628.244
5.217
6636.099
7.839
6649.028
6.355
6655.974
85.208
6752.056
98.392
6858.95
19.811
6886.243
18.132
6905.084
232.736
7139.038
12.459
7151.667
12.171
7166.991
12.167
7182.209
1114.545
8296.871
78.873
8376.148
90.206
8478.331
10.483
8516.07
71.349
8589.343
8.45
8609.688
6.611
8621.138
5.644
8665.7
27.957
8695.608
66.14
8774.745
100.618
8879.74
15.065
8903.96
7.106
8919.437
23.653
8947.561
7.709
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57.817
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10.797
9043.082
13.474
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5.069
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86.542
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6.028
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10.986
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14.023
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22.166
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18.599
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8.49
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13.75
9314.71
30.628
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14.386
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24.313
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9.286
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67.912
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28.997
9513.414
13.241
9533.465
39.594
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110.713
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8.779
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22.447
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38.924
9789.933
16.303
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245.873
10062.957
37.532
10105.201
28.675
10143.479
12.493
10158.845
34.743
10196.878
21.881
10219.521
35.121
10256.832
37.758
10296.95
13.08
10310.048
35.643
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6.988
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34.263
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23.954
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19.725
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6.345
10461.943
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12.819
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5.998
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18.614
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10526.931
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15.641
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17.306
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10629.976
19.043
10665.382
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10681.207
18.853
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5.138
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39.032
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13.727
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14.068
10813.206
15.591
10854.582
6.555
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32.127
11037.347
53.365
11092.38
7.494
11106.23
64.447
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9.741
11196.028
12.876
11216.928
58.086
11281.231
9.576
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16.4
11318.336
12.072
11330.426
10.921
11346.051
6.229
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22.207
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19.151
11404.793
7.25
11412.112
9.652
11669.385
7.681
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19.724
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44.756
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27.886
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27.083
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47.853
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49.615
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93.342
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14.817
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45.668
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17.667
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28.037
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26.515
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250.434
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25.005
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32.603
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41.859
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63.934
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56.577
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14.604
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15467.165
9.223
15799.727
27.14
15888.178
5.136
16131.066
5.019
17280.732
7.126
Diagnostics
Below is a collection of useful page vitals.
View Data
Metrics
Below is a collection of metrics.
View Data
Script Treemap Data
Provide as required, for treemap app.

Other

Properly size images — Potential savings of 45 KiB
Images can slow down the page's load time. Sephora.com should consider serving more appropriate-sized images.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://www.sephora.com/contentimages/2022-11-29-slotting-gifts-by-price-site-rwd-hp-hero-banner-skincare-musthaves-us-handoff_01.jpg?imwidth=545
162544
28352
https://www.sephora.com/contentimages/2022-12-08-fenty-fragrance-and-skincare-newness-home-page-hero-banner-us-image-only.jpg?imwidth=545
39514
6892
https://www.sephora.com/contentimages/2022-12-02-slotting-just-arrived-v4-standard-site-rwd-home-page-hero-banner-US_01-handoff.jpg?imwidth=545
38254
6672
https://braze-images.com/appboy/communication/marketing/slide_up/slide_up_message_parameters/images/637d20d823549042cc1a5c1b/f6bf9a25e1c809262ff90c0a843019242254d11b/original.png?1669144871
6614
4646
Defer offscreen images — Potential savings of 4 KiB
Time to Interactive can be slowed down by resources on the page. Sephora.com should consider lazy-loading offscreen and hidden images.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://www.sephora.com/img/ufe/loader.gif
4377
4377
Minify CSS — Potential savings of 13 KiB
Cascading Style Sheets (CSS) files can contribute to network payload sizes. Sephora.com should consider minifying CSS files.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://resources.digital-cloud.medallia.com/resources/dist/assets/css/liveform-web-vendor-7a445f15ef.css
96826
10701
https://resources.digital-cloud.medallia.com/resources/dist/assets/css/kampyle/liveform-web-style-053a49eead.css
20524
2732
Minify JavaScript
JavaScript (JS) files can contribute to network payload sizes and increase script parse times. Sephora.com should consider minifying JS files.
Reduce unused CSS — Potential savings of 149 KiB
Dead and/or unused rules in Style Sheets (CSS) can contribute to network payload sizes. Sephora.com should consider removing dead rules from style sheets and deferring the loading of CSS not used for above-the-fold content.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://resources.digital-cloud.medallia.com/resources/dist/assets/css/liveform-web-vendor-7a445f15ef.css
96826
96826
https://www.gstatic.com/recaptcha/releases/pn3ro1xnhf4yB8qmnrhh9iD2/styles__ltr.css
25183
21460
https://resources.digital-cloud.medallia.com/resources/dist/assets/css/kampyle/liveform-web-style-053a49eead.css
20524
20524
@keyframes animation-1eww0vo { 0% { opacity: 0.08; } ...
18920
13792
Efficiently encode images — Potential savings of 54 KiB
Unoptimized images can consume more cellular data than what is necessary.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://www.sephora.com/contentimages/2022-11-29-slotting-gifts-by-price-site-rwd-hp-hero-banner-skincare-musthaves-us-handoff_01.jpg?imwidth=545
162544
45032
https://www.sephora.com/contentimages/promo/beautyoffers/2022/November/2022-holiday-cyberbag-site-desktop-mobile-app-beauty-offers-banner-1000x750.jpg?imwidth=240
30270
9817
Serve images in next-gen formats — Potential savings of 135 KiB
Consider JPEG 2000, JPEG XR or WebP image formats which provide better compression than PNG and JPEG.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://www.sephora.com/contentimages/2022-11-29-slotting-gifts-by-price-site-rwd-hp-hero-banner-skincare-musthaves-us-handoff_01.jpg?imwidth=545
162544
98772.4
https://www.sephora.com/contentimages/promo/beautyoffers/2022/November/2022-holiday-cyberbag-site-desktop-mobile-app-beauty-offers-banner-1000x750.jpg?imwidth=240
30270
20510.35
https://www.sephora.com/contentimages/2022-holiday-launch-bun-d-general-community-site-desktop-mobile-home-page-marketing-banner-rwd-confirmation-800x256.jpg?imwidth=400
16263
9782.9
https://www.google.com/recaptcha/api2/payload?p=06AEkXODBufdf0LoGE5bQteR6JxQSRF4KmU0jcLa2MKof3q_m4tfk3AmrU83c_cd4Wr0SjL80lcsdgkIuyPXck2P5fRnHOULt9OHJ7hHyPsPqsAVPf49wLLlgidYYn-MhJwQY_wsOXvwKKxnkRcXXjLBddUsS3WaJft4kNzpY3vN2cpn-EjIPQS1WjPlRi4frtZzYp8iumqU1Y&k=6LdPdW0UAAAAAHNh5_q7pTCQS1lxzqmZ8-k3NDvb
23054
9446.4
Enable text compression
Text-based resources should be served with compression, such as gzip, deflate or brotli.
Preconnect to required origins
Resource hints, such as 'preconnect' or 'dns-prefetch', may assist in establishing early connections to important third-party origins.
Initial server response time was short — Root document took 280 ms
It is advised to keep the server response time short for the main document, because all other requests depend on it.
URL Time Spent (Ms)
https://www.sephora.com/
281.772
Avoid multiple page redirects — Potential savings of 190 ms
Redirects can cause additional delays before the page can begin loading. Sephora.com should avoid multiple or unnecessary page redirects.
URL Time Spent (Ms)
http://sephora.com/
190
https://www.sephora.com/
0
Preload key requests
Key requests can be preloaded by using '<link rel=preload>'. Sephora.com should consider using '<link rel=preload>' to prioritize fetching resources that are currently requested later in page load.
Use video formats for animated content
Large GIFs are inefficient for delivering animated content. It is recommended to use MPEG4/WebM videos for animations and PNG/WebP for static images instead of GIF.
Remove duplicate modules in JavaScript bundles
Ensure that no duplicate JavaScript modules from bundles exist to reduce bytes consumed by network activity.
Avoid serving legacy JavaScript to modern browsers — Potential savings of 68 KiB
Polyfills and transforms enable legacy browsers to use new JavaScript features. For bundled JavaScript it is recommended to adopt a modern script deployment strategy using module/nomodule feature detection. This will reduce the amount of code shipped to modern browsers.
URL Potential Savings (Bytes)
https://connect.facebook.net/signals/plugins/identity.js?v=2.9.89
13073
https://connect.facebook.net/signals/config/354147298086799?v=2.9.89&r=stable
11331
https://static.narrativ.com/tags/sephorapmg.js
9983
https://analytics.tiktok.com/i18n/pixel/static/main.MTk2NTc4NGU0MA.js
9220
https://www.sephora.com/ruxitagentjs_ICA27NQVfhjqrux_10227211007093412.js
7447
https://www.sephora.com/js/ufe/isomorphic/thirdparty/at.js
6326
https://www.sephora.com/js/ufe/isomorphic/priority.bundle.B103CoriginmasterD20221025204623.js
6042
https://analytics.tiktok.com/i18n/pixel/static/identify_7373d.js
5406
https://www.sephora.com/js/ufe/isomorphic/components.chunk.B103CoriginmasterD20221025204623.js
186
https://www.sephora.com/js/ufe/isomorphic/postload.chunk.B103CoriginmasterD20221025204623.js
65
https://resources.digital-cloud.medallia.com/resources/dist/assets/js/liveform-web-vendor-8f5080b98d.js
52
https://apps.bazaarvoice.com/apps/api/api-0.8.0.js
52
https://cnstrc.com/js/cust/sephora_L16704.js
51
https://connect.facebook.net/en_US/fbevents.js
45
Preload Largest Contentful Paint image
It is recommended to preload images used by LCP elements, to improve LCP time.
URL Potential Savings (Ms)
https://www.sephora.com/contentimages/2022-12-08-fenty-fragrance-and-skincare-newness-home-page-hero-banner-us-image-only.jpg?imwidth=545
0
Avoid chaining critical requests — 5 chains found
Below is a list of Critical Request Chains, which shows which resources are loaded with a high priority. Sephora.com should consider reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.
User Timing marks and measures — 63 user timings
Make use of the User Timing API to measure an app's real-world performance during key user experiences.
Name Type Start Time (Ms) Duration (Ms)
BV_PERF_MARK_bv_loader_register_api
Measure
0
11085.8
BV_PERF_MARK_bv_loader_register_inline_ratings
Measure
0
11086.199
BV_PERF_MARK_bv_loader_register_questions
Measure
0
11086.5
BV_PERF_MARK_bv_loader_register_rating_summary
Measure
0
11086.8
BV_PERF_MARK_bv_loader_register_ratings
Measure
0
11087.099
BV_PERF_MARK_bv_loader_register_reviews
Measure
0
11087.3
BV_PERF_MARK_bv_loader_register_swat-submission
Measure
0
11087.5
BV_PERF_MARK_bv_loader
Measure
0
11089.8
BV_PERF_MARK_bv_loader_app_api_load_config
Measure
0
11195.599
BV_PERF_MARK_bv_loader_app_api_load
Measure
0
11208.3
HeadscriptRuntime
Measure
619.003
303.385
HeadscriptRuntime Loaded
Mark
619.059
HeadscriptRuntime Applied
Mark
922.408
Page Rendered
Mark
984.838
UserInfo Loaded
Mark
1471.618
Certona Loaded
Mark
1524.469
VisitorAPI Loaded
Mark
1580.867
DOMContentLoaded
Mark
1688.191
Page Rendered
Mark
1719.287
TestTarget Loaded
Mark
1818.561
Immediate Ready
Mark
2023.197
Immediate Service Ctrlrs Applied
Mark
2023.463
Add Components Chunk to Page
Mark
2087.913
InPageComps Loaded
Mark
2979.317
InPageComps Ready
Mark
2985.472
InPageComps Service Ctrlrs Applied
Mark
2985.976
LazyLoading Start
Mark
2986.46
Page Rendered
Mark
3905.396
UserInfo Ready
Mark
4566.691
UserInfo Service Ctrlrs Applied
Mark
4567.915
TestTarget Ready
Mark
4568.428
TestTarget Service Ctrlrs Applied
Mark
4568.671
TestTarget ServiceReady
Mark
4584.666
HydrationFinished
Mark
4680.594
Certona Ready
Mark
5622.335
LazyLoading Complete
Mark
5622.706
Certona Service Ctrlrs Applied
Mark
5622.966
Load Event Fired
Mark
6526.206
PostLoad Ready
Mark
7197.451
Post Load Rendered
Mark
8234.706
BV_PERF_MARK_bv_loader_start
Mark
11082.532
BV_PERF_MARK_bv_loader_register_api_start
Mark
11083.389
BV_PERF_MARK_bv_loader_app_api_load_start
Mark
11084.144
BV_PERF_MARK_bv_loader_app_api_load_config_start
Mark
11085.063
BV_PERF_MARK_bv_loader_register_api_end
Mark
11085.725
BV_PERF_MARK_bv_loader_register_inline_ratings_start
Mark
11085.974
BV_PERF_MARK_bv_loader_register_inline_ratings_end
Mark
11086.162
BV_PERF_MARK_bv_loader_register_questions_start
Mark
11086.305
BV_PERF_MARK_bv_loader_register_questions_end
Mark
11086.467
BV_PERF_MARK_bv_loader_register_rating_summary_start
Mark
11086.589
BV_PERF_MARK_bv_loader_register_rating_summary_end
Mark
11086.777
BV_PERF_MARK_bv_loader_register_ratings_start
Mark
11086.889
BV_PERF_MARK_bv_loader_register_ratings_end
Mark
11087.023
BV_PERF_MARK_bv_loader_register_reviews_start
Mark
11087.113
BV_PERF_MARK_bv_loader_register_reviews_end
Mark
11087.237
BV_PERF_MARK_bv_loader_register_swat-submission_start
Mark
11087.338
BV_PERF_MARK_bv_loader_register_swat-submission_end
Mark
11087.474
BV_PERF_MARK_bv_loader_end
Mark
11089.701
bv_loader_configure_api_start
Mark
11194.48
BV_PERF_MARK_bv_loader_app_api_load_config_end
Mark
11195.442
BV_PERF_MARK_bv_loader_app_api_load_end
Mark
11208.173
snaptr
Mark
12779.694
snaptr
Mark
13518.62
Keep request counts low and transfer sizes small — 297 requests • 5,893 KiB
It is advised to add a budgets.json file in order to set budgets for the quantity and size of page resources.
Resource Type Requests Transfer Size (Bytes)
Total
297
6034794
Script
89
4613808
Image
105
608228
Other
76
461686
Stylesheet
10
181869
Document
14
134131
Font
3
35072
Media
0
0
Third-party
187
3336283
Lazy load third-party resources with facades
Consider replacing third-party embeds with a facade until they are required (use lazy loading).
Largest Contentful Paint element — 1 element found
The element which was identified as the Largest Contentful Paint.
Element
Largest Contentful Paint image was not lazily loaded
Above-the-fold images that are lazily loaded render later in the page lifecycle, which can delay the largest contentful paint.
Element
Avoid large layout shifts — 5 elements found
Below is a list of all DOM elements that contribute to the CLS of the page.
Element CLS Contribution
0.11156049928906
0.075373148148148
0.031510948044803
0.018608333333333
0.0078866875271868
Avoid long main-thread tasks — 20 long tasks found
Below is a list of the longest tasks on the main thread, which is useful when identifying the worst input delay contributors.
URL Start Time (Ms) Duration (Ms)
https://www.sephora.com/js/ufe/isomorphic/components.chunk.B103CoriginmasterD20221025204623.js
4820
939
https://www.sephora.com/js/ufe/isomorphic/postload.chunk.B103CoriginmasterD20221025204623.js
7270
557
https://www.res-x.com/ws/r2/Resonance.aspx?appid=sephora01&tk=60460302323835507&pg=4821812323835507&sg=1&ev=&ei=&bx=true&sc=home1_rr&sc=home2_rr&sc=home3_rr&sc=home4_rr&no=20&language=ENGLISH&ccb=Sephora.certona&vr=5.12x&url=https%3A%2F%2Fwww.sephora.com%2F&ref=
6109
351
https://www.sephora.com/g7-BjV-K/2Mj/kQG/8wNR9tvnP4/L3OY6NazaOOS/FEF2AQ/Lh/5nVRd-EGMB
1029
340
https://connect.facebook.net/signals/plugins/identity.js?v=2.9.89
10012
250
https://www.sephora.com/resources/c6500c08c1642a03f9e3b5f9aca755a11630011008b74
2372
233
https://www.sephora.com/js/ufe/isomorphic/priority.bundle.B103CoriginmasterD20221025204623.js
3202
165
https://www.sephora.com/g7-BjV-K/2Mj/kQG/8wNR9tvnP4/L3OY6NazaOOS/FEF2AQ/Lh/5nVRd-EGMB
1644
159
https://analytics.tiktok.com/i18n/pixel/static/main.MTk2NTc4NGU0MA.js
10429
145
https://securepubads.g.doubleclick.net/gpt/pubads_impl_2022120501.js?cb=31071221
10754
132
https://resources.digital-cloud.medallia.com/resources/dist/assets/js/liveform-web-vendor-8f5080b98d.js
11056
123
https://resources.digital-cloud.medallia.com/resources/dist/assets/js/liveform-web-vendor-8f5080b98d.js
8625
111
https://www.sephora.com/js/ufe/isomorphic/thirdparty/VisitorAPI.js
2605
105
https://e309da9b9aaf.cdn4.forter.com/sn/e309da9b9aaf/script.js
6488
94
https://www.googletagmanager.com/gtag/js?id=G-HX1JZMWBCJ&l=dataLayer&cx=c
9784
93
https://www.gstatic.com/recaptcha/releases/pn3ro1xnhf4yB8qmnrhh9iD2/recaptcha__en.js
7839
90
https://www.sephora.com/g7-BjV-K/2Mj/kQG/8wNR9tvnP4/L3OY6NazaOOS/FEF2AQ/Lh/5nVRd-EGMB
1555
89
https://resources.digital-cloud.medallia.com/wdcus/114065/onsite/generic1668508096945.js
8416
87
https://www.sephora.com/js/ufe/isomorphic/components.chunk.B103CoriginmasterD20221025204623.js
2080
80
65319_1825202523.js
2749
71
Avoid non-composited animations — 1 animated element found
It is recommended to avoid non-composited animations which are often janky and increase CLS.
Element Name
Image elements have explicit `width` and `height`
Reduce layout shifts and improve CLS by setting explicit width and height properties on image elements.
Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of sephora.com on mobile screens.

Budgets

Performance budget
It is advised to keep the quantity and size of all network requests under the targets set by the provided performance budget.
Timing budget
It is advised to set a timing budget to monitor the performance of your site.

Metrics

Largest Contentful Paint — 1.5 s
The timing of the largest text or image that is painted.
Cumulative Layout Shift — 0.166
Cumulative Layout Shift is the measurement of visible elements collective movement within the viewport.
View Data

Other

Eliminate render-blocking resources — Potential savings of 300 ms
Resources, such as JavaScript and style sheets, can block the first paint of the page. Sephora.com should consider delivering critical JavaScript/style sheets (JS/CSS) inline and deferring all non-critical JS/CSS.
URL Transfer Size (Bytes) Potential Savings (Ms)
https://www.sephora.com/resources/c6500c08c1642a03f9e3b5f9aca755a11630011008b74
53866
80
https://www.sephora.com/ruxitagentjs_ICA27NQVfhjqrux_10227211007093412.js
117194
160

Metrics

Time to Interactive — 10.8 s
The time taken for the page to become fully interactive.
Speed Index — 3.7 s
The time taken for the page contents to be visibly populated.
Total Blocking Time — 3,270 ms
The total blocking time is the sum of all time periods between First Contentful Paint and Time to Interactive (when task length exceeded 50ms).

Audits

Max Potential First Input Delay — 940 ms
Users could experience a delay when interacting with the page.

Other

Reduce unused JavaScript — Potential savings of 2,177 KiB
It is advised to remove unused JavaScript in order to reduce bytes consumed by network activity.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://www.sephora.com/js/ufe/isomorphic/components.chunk.B103CoriginmasterD20221025204623.js
1106475
903344
https://www.sephora.com/js/ufe/isomorphic/priority.bundle.B103CoriginmasterD20221025204623.js
427543
253711
https://www.sephora.com/js/ufe/isomorphic/postload.chunk.B103CoriginmasterD20221025204623.js
171953
156702
https://resources.digital-cloud.medallia.com/resources/dist/assets/js/liveform-web-vendor-8f5080b98d.js
165475
97818
https://www.gstatic.com/recaptcha/releases/pn3ro1xnhf4yB8qmnrhh9iD2/recaptcha__en.js
164357
77113
https://connect.facebook.net/signals/config/354147298086799?v=2.9.89&r=stable
87421
76895
https://resources.digital-cloud.medallia.com/resources/dist/assets/js/liveform-web-app-81d1228a8f.js
121854
72900
https://securepubads.g.doubleclick.net/gpt/pubads_impl_2022120501.js?cb=31071221
132748
68531
https://api.bluecore.com/triggermail.js/sephora.js
83082
58976
https://www.sephora.com/ruxitagentjs_ICA27NQVfhjqrux_10227211007093412.js
117194
58400
https://e309da9b9aaf.cdn4.forter.com/sn/e309da9b9aaf/script.js
154035
56272
https://resources.digital-cloud.medallia.com/wdcus/114065/onsite/generic1668508096945.js
81942
45406
https://cnstrc.com/js/cust/sephora_L16704.js
74782
45076
https://analytics.tiktok.com/i18n/pixel/static/main.MTk2NTc4NGU0MA.js
67077
29426
https://www.googletagmanager.com/gtag/js?id=AW-969432509&l=dataLayer&cx=c
69191
28929
https://www.googletagmanager.com/gtag/js?id=G-HX1JZMWBCJ&l=dataLayer&cx=c
83522
28671
https://www.sephora.com/js/ufe/isomorphic/thirdparty/at.js
42892
28297
https://sephora-track.inside-graph.com/ig.js
42539
27688
https://static.narrativ.com/tags/sephorapmg.js
43471
27435
https://www.googletagmanager.com/gtag/js?id=AW-857992431&l=dataLayer&cx=c
53653
22468
https://www.googletagmanager.com/gtag/js?id=AW-876588114&l=dataLayer&cx=c
53657
22356
https://www.googletagmanager.com/gtag/js?id=AW-1072439557&l=dataLayer&cx=c
53736
21829
https://s.btstatic.com/BrightTag.jquery-1.5.1.js
30029
20891
Avoid enormous network payloads — Total size was 5,893 KiB
Large network payloads can cost users money and are linked to long load times.
URL Transfer Size (Bytes)
https://www.sephora.com/js/ufe/isomorphic/components.chunk.B103CoriginmasterD20221025204623.js
1106475
https://www.sephora.com/js/ufe/isomorphic/priority.bundle.B103CoriginmasterD20221025204623.js
427543
https://www.sephora.com/js/ufe/isomorphic/postload.chunk.B103CoriginmasterD20221025204623.js
171953
https://resources.digital-cloud.medallia.com/resources/dist/assets/js/liveform-web-vendor-8f5080b98d.js
165475
https://resources.digital-cloud.medallia.com/resources/dist/assets/js/liveform-web-vendor-8f5080b98d.js
165475
https://www.gstatic.com/recaptcha/releases/pn3ro1xnhf4yB8qmnrhh9iD2/recaptcha__en.js
164357
https://www.gstatic.com/recaptcha/releases/pn3ro1xnhf4yB8qmnrhh9iD2/recaptcha__en.js
164357
https://www.gstatic.com/recaptcha/releases/pn3ro1xnhf4yB8qmnrhh9iD2/recaptcha__en.js
164357
https://www.sephora.com/contentimages/2022-11-29-slotting-gifts-by-price-site-rwd-hp-hero-banner-skincare-musthaves-us-handoff_01.jpg?imwidth=545
162915
https://e309da9b9aaf.cdn4.forter.com/sn/e309da9b9aaf/script.js
154035
Serve static assets with an efficient cache policy — 126 resources found
Sephora.com can speed up repeat visits by increasing the cache lifetime, which is essentially how long before a cached copy expires.
URL Cache TTL (Ms) Transfer Size (Bytes)
https://www.res-x.com/ws/r2/Resonance.aspx?appid=sephora01&tk=60460302323835507&pg=4821812323835507&sg=1&ev=&ei=&bx=true&sc=home1_rr&sc=home2_rr&sc=home3_rr&sc=home4_rr&no=20&language=ENGLISH&ccb=Sephora.certona&vr=5.12x&url=https%3A%2F%2Fwww.sephora.com%2F&ref=
0
44331
https://app.link/_r?sdk=web2.71.0&branch_key=key_live_akBBpYuxVkOgVJQkUavMSejhFxaGtcX4&callback=branch_callback__0
0
756
https://assistjs.skimresources.com/js/skimtag.sephora.com.js
0
523
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A large DOM (Document Object Model) will increase memory usage, cause longer system calculations as well as costly layout reflows.
Statistic Element Value
Total DOM Elements
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Maximum Child Elements
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Reduce JavaScript execution time — 9.8 s
JavaScript (JS) execution time can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
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87.466
7.676
https://s.go-mpulse.net/boomerang/FS9BD-W3YYU-T5EYF-DZEKW-5ERXU
93.757
27.455
5.199
https://www.sephora.com/ruxitagentjs_ICA27NQVfhjqrux_10227211007093412.js
86.399
77.211
6.57
https://cnstrc.com/js/cust/sephora_L16704.js
77.549
69.615
5.397
https://s.thebrighttag.com/tag?site=QEWd47a&H=-lnkkz3&referrer=https%3A%2F%2Fwww.sephora.com%2F&mode=v2&cf=7553194
63.881
60.074
2.078
https://www.googletagmanager.com/gtag/js?id=AW-969432509&l=dataLayer&cx=c
63.608
60.087
3.196
https://api.bluecore.com/triggermail.js/sephora.js
59.952
53.569
4.45
https://js.appboycdn.com/web-sdk/2.7/appboy.min.js
58.778
53.465
4.179
https://sc-static.net/scevent.min.js
58.704
53.723
1.589
https://analytics-static.ugc.bazaarvoice.com/prod/static/latest/bv-analytics.js
57.672
54.574
2.591
https://apps.bazaarvoice.com/deployments/sephora/main_site/production/en_US/bv.js
57.218
52.858
3.164
https://resources.digital-cloud.medallia.com/wdcus/114065/forms/5098/form1661762284415.html?formId=5098&type=live&isMobile=false&referrer=https%3A%2F%2Fwww.sephora.com%2F&region=digital-cloud-us&displayType=lightbox&isSeparateFormTemplateFromData=true&domainsListRelativePath=..%7C..%7C..%7C..%7Cwdcus%2F114065%2Fonsite
56.178
3.27
8.626
https://s.btstatic.com/lib/2e355791ec06226ee8ae11b285c1ee2478f2decc.js?v=2
55.811
51.645
1.748
https://www.googletagmanager.com/gtag/js?id=AW-1072439557&l=dataLayer&cx=c
55.257
51.666
3.334
https://s.thebrighttag.com/tag?site=QEWd47a&H=-lnkkz3&referrer=https%3A%2F%2Fwww.sephora.com%2F&mode=v2&cf=7553170%2C7553172%2C7553220%2C7553243%2C7553250%2C7553251%2C7553258%2C7553260%2C7553265
52.305
47.063
1.202
https://www.googletagmanager.com/gtag/js?id=AW-876588114&l=dataLayer&cx=c
50.165
47.253
2.647
Minimize main-thread work — 13.9 s
Main-thread work timing can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
Category Time Spent (Ms)
Script Evaluation
9962.7020000002
Other
1072.225
Style & Layout
1039.055
Garbage Collection
806.098
Script Parsing & Compilation
503.625
Rendering
329.901
Parse HTML & CSS
172.325
Ensure text remains visible during webfont load
Make use of the font-display CSS feature, which will ensure text is user-visible while webfonts are loading.
URL Potential Savings (Ms)
https://fonts.gstatic.com/s/roboto/v18/KFOmCnqEu92Fr1Mu4mxKKTU1Kg.woff2
3.3589999657124
https://fonts.gstatic.com/s/roboto/v18/KFOlCnqEu92Fr1MmYUtfBBc4AMP6lQ.woff2
3.4790000063367
https://fonts.gstatic.com/s/roboto/v18/KFOlCnqEu92Fr1MmEU9fBBc4AMP6lQ.woff2
3.4400000004098
Reduce the impact of third-party code — Third-party code blocked the main thread for 1,050 ms
It is advised to either limit, remove or delay the loading of redundant third-party code which may be significantly impacting load performance.
Third-Party Transfer Size (Bytes) Main-Thread Blocking Time (Ms)
44331
535.178
224301
141.977
138299
133.978
100988
99.02
404036
46.598
156870
43.542
547848
34.285
81157
6.297
47987
3.755
50730
2.823
118811
1.575
116339
0
74904
0
53333
0
47367
0
35072
0
29330
0
24883
0
24656
0
21278
0
16443
0
13408
0
8783
0
7607
0
6050
0
4857
0
2506
0
2271
0
1584
0
1081
0
571
0
570
0
Does not use passive listeners to improve scrolling performance
Improve the page's scroll performance by marking touch and wheel event listeners as 'passive'.
Source
Avoid `document.write()`
Avoid or limit the use of external scripts that are dynamically injected via 'document.write()' as users on slow connections will be delayed by tens of seconds.
Source
Registers an `unload` listener
The 'unload' event does not fire reliably, causing issues with browser optimizations such as the Back-Forward Cache. It is recommended that 'pagehide' or 'visibilitychange' events are used instead.
Source
75

Accessibility

Indicates how accessible the page is and highlights opportunities where the page can be made more accessible to users of sephora.com. This includes details about various page attributes that can be optimized.

Navigation

`[accesskey]` values are unique
Access keys assist users with focusing on different parts of the page. Each access key should be unique for proper navigation.
The page contains a heading, skip link, or landmark region
It is advised to provide ways to bypass repetitive content, allowing users to navigate the page efficiently.
`[id]` attributes on active, focusable elements are unique
Ensure all focusable elements have a unique id value to allow them to be visible to users of assistive technologies, like a screen reader.
Heading elements appear in a sequentially-descending order
Properly order all headers and do not skip heading levels to better the navigation and readability for users of assistive technologies, like a screen reader.
No element has a `[tabindex]` value greater than 0
Although technically valid, a tabindex value greater than 0 often creates frustrating experiences for users who rely on assistive technologies.

ARIA

`[aria-*]` attributes match their roles
Avoid mismatching 'aria-*' attributes and their 'role' value, as it invalidates the attribute.
`button`, `link`, and `menuitem` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
`[aria-hidden="true"]` is not present on the document `<body>`
If aria-hidden=true is set on the document body, assistive technologies, like a screen reader will work inconsistently.
`[aria-hidden="true"]` elements do not contain focusable descendents
Interactive elements within an aria-hidden=true element are unavailable to users of assistive technologies, like a screen reader.
ARIA input fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when an input field does not have an accessible name specified.
ARIA `meter` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
ARIA `progressbar` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
`[role]`s have all required `[aria-*]` attributes
Some ARIA roles have required 'aria-*' attributes, which provide essential information about state and functionality.
Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.
Some ARIA parent roles cannot perform their intended functions if specific child roles are not used.
`[role]`s are contained by their required parent element
Some ARIA child roles cannot perform their intended functions if specific parent roles are not used.
`[role]` values are valid
All ARIA roles require valid values to perform their intended functions.
ARIA toggle fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when a toggle field does not have an accessible name specified.
ARIA `tooltip` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
ARIA `treeitem` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
`[aria-*]` attributes have valid values
ARIA attributes cannot be interpreted with invalid values when used by screen readers and other assistive technologies.
`[aria-*]` attributes are valid and not misspelled
ARIA attributes cannot be interpreted with invalid names when used by screen readers and other assistive technologies.
ARIA IDs are unique
Ensure all ARIA ID values are unique to prevent elements from being overlooked by assistive technologies, like a screen reader.

Tables and lists

`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.
Screen readers and other assistive technologies may produce poor and inaccurate output when definition lists are not properly marked up.
Definition list items are wrapped in `<dl>` elements
In order for screen readers and other assistive technologies to properly announce definition list items ('<dt>' and '<dd>'), they must be wrapped in parent a '<dl>' element.
Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).
Use proper list structure to aid screen readers and other assistive technologies.
List items (`<li>`) are contained within `<ul>` or `<ol>` parent elements
In order for screen readers to announce list items, ensure that list items ('<li>') are contained within parent '<ul>' or '<ol>' tags.
Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that '<td>' cells using the headers attribute only refer to other cells in the same table, to improve screen reader user experience.
`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that table headers refer to some set of cells, to improve screen reader user experience.

Names and labels

Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
No form fields have multiple labels
Having multiple labels for form fields can be confusing to assistive technologies, like a screen reader.
`<frame>` or `<iframe>` elements have a title
Screen reader users and other assistive technology users rely on frame titles to describe the contents of frames.
`<input type="image">` elements have `[alt]` text
Input buttons with alternative text assist screen readers and other assistive technology users to understand its purpose.
Form elements have associated labels
Screen readers and other assistive technologies rely on labels to properly announce form controls.
`<object>` elements have alternate text
It is advised that alt text is used on '<object>' elements in order to provide meaning to screen reader and other assistive technology users, as these technologies are unable to translate non-text content.

Internationalization and localization

`<html>` element has a `[lang]` attribute
It is advised to provide a lang attribute so that screen readers and other assistive technologies are guaranteed to announce the page's text correctly. When not provided, the user's default language setting will be used which may cause inaccuracies.
`<html>` element has a valid value for its `[lang]` attribute
Specify a valid BCP 47 language in order to help screen readers and other assistive technologies announce text properly.
`[lang]` attributes have a valid value
Specify a valid BCP 47 language on elements in order to help screen readers and other assistive technologies announce text properly.

Best practices

The document does not use `<meta http-equiv="refresh">`
Pages that refresh automatically cause a poor user experience as focus is directed back to the top of the page unexpectedly.

Audio and video

`<video>` elements contain a `<track>` element with `[kind="captions"]`
Sephora.com may provide assistance to deaf or hearing-impaired users with captions on videos.

Names and labels

Image elements do not have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.
Failing Elements
Links do not have a discernible name
In order to improve the navigation for screen reader and other assistive technology users, use link text that is unique, focusable and discernible.

Contrast

Background and foreground colors do not have a sufficient contrast ratio.
Many (if not most) users find low-contrast text difficult or impossible to read.
Failing Elements

Best practices

`[user-scalable="no"]` is used in the `<meta name="viewport">` element or the `[maximum-scale]` attribute is less than 5.
For users with low vision who rely on screen magnification, ensure that zooming is not disabled.
Failing Elements

Manual Checks

The page has a logical tab order
The visual layout should be logical in its tab order and users cannot focus elements that are offscreen.
Interactive controls are keyboard focusable
Ensure that custom interactive controls are keyboard focusable and that a focus indicator is displayed.
Interactive elements indicate their purpose and state
Ensure that interactive elements (such as links and buttons) are distinguishable from non-interactive elements and that they indicate their state.
The user's focus is directed to new content added to the page
When new content (such as a dialogue) is added to the page, the user's focus should be directed to it.
User focus is not accidentally trapped in a region
Avoid focus being accidentally trapped when a user tabs in and out of controls or regions on page.
Custom controls have associated labels
Ensure that custom interactive controls have associated labels, which are provided by aria-label and aria-labelledby attributes.
Custom controls have ARIA roles
Ensure that all custom interactive controls have appropriate ARIA roles.
Visual order on the page follows DOM order
Ensure that the DOM order matches with the page's visual order, in order to improve navigation for screen readers and other assistive technologies.
Offscreen content is hidden from assistive technology
Ensure that offscreen content is hidden through the use of "display:none" styling or the aria-hidden attribute.
HTML5 landmark elements are used to improve navigation
Elements such as <main> and <nav> are recommended as they are used by screen readers and other assistive technologies to improve keyboard navigation.
67

Best Practices

Indicates the recommended, best practices currently in place on the page and highlights the best practices that sephora.com should incorporate. This includes practices such as protecting pages with HTTPS.

Audits

Avoids requesting the notification permission on page load
When requesting permission to send notifications, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.
Avoids front-end JavaScript libraries with known security vulnerabilities
Ensure that the use of third-party scripts is minimal and that only trusted third-party scripts are used as some may contain known security vulnerabilities which may be exploited by attackers.
Ensure CSP is effective against XSS attacks
Significantly reduce the risk of cross-site scripting attacks (XSS) by ensuring you have a strong Content Security Policy (CSP).
Description Directive Severity
No CSP found in enforcement mode
High

Audits

Allows users to paste into password fields
Ensure that password inputs may be pasted into to aid in the user's ability to use password managers and improve security.
Displays images with correct aspect ratio
Ensure that image display dimensions match their natural aspect ratio.
Serves images with appropriate resolution
For maximum image clarity, ensure images have natural dimensions and are proportional to the display size and pixel ratio.
Fonts with `font-display: optional` are preloaded
It is recommended that optional fonts are preloaded.

Audits

Page has the HTML doctype
Ensure a doctype is specified to prevent the browser from switching to quirks-mode.
Properly defines charset
It is advised to declare a character encoding, optionally via a <meta> tag in the first 1024 bytes of the HTML or in the Content-Type HTTP response header.

Audits

Detected JavaScript libraries
Below is a list of all front-end JavaScript libraries that were detected on the page.
Name Version
React
Hammer.js
2.0.7
boomerang.js
1.737.0
core-js
core-js-pure@3.0.0; core-js-global@3.11.0; core-js-global@3.11.0
No issues in the `Issues` panel in Chrome Devtools
There may be unresolved issues logged to Chrome Devtools.

Audits

Does not use HTTPS — 1 insecure request found
Ensure that all pages are protected with HTTPS (including those that do not handle sensitive data) as HTTPS prevents tampering and passive listening on communications between the app and its users. Additionally, HTTPS is a prerequisite for HTTP/2 and many new web platform APIs.
Insecure URL Request Resolution
http://sephora.com/
Allowed
Requests the geolocation permission on page load
When requesting a user's location, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.
Source

Audits

Uses deprecated APIs — 2 warnings found
Avoid deprecated APIs which will eventually be removed the browser.
Deprecation / Warning Source
...
Synchronous `XMLHttpRequest` on the main thread is deprecated because of its detrimental effects to the end user’s experience. For more help, check https://xhr.spec.whatwg.org/.
Browser errors were logged to the console
Below is a list of all errors logged to the console, which indicate unresolved problems on the site.
Source Description
Failed to load resource: net::ERR_BLOCKED_BY_CLIENT
Failed to load resource: the server responded with a status of 404 (Not Found)
Failed to load resource: the server responded with a status of 405 (Method Not Allowed)
Failed to load resource: the server responded with a status of 405 (Method Not Allowed)
Failed to load resource: the server responded with a status of 405 (Method Not Allowed)
Missing source maps for large first-party JavaScript
Consider deploying source maps for added benefits such as the ability to debug while in production.
URL Map URL
https://www.sephora.com/js/ufe/isomorphic/postload.chunk.B103CoriginmasterD20221025204623.js
https://www.sephora.com/js/ufe/isomorphic/postload.chunk.B103CoriginmasterD20221025204623.js.map
https://www.sephora.com/js/ufe/isomorphic/components.chunk.B103CoriginmasterD20221025204623.js
https://www.sephora.com/js/ufe/isomorphic/components.chunk.B103CoriginmasterD20221025204623.js.map
https://resources.digital-cloud.medallia.com/resources/dist/assets/js/liveform-web-vendor-8f5080b98d.js
https://resources.digital-cloud.medallia.com/resources/dist/assets/js/liveform-web-app-81d1228a8f.js
https://www.sephora.com/js/ufe/isomorphic/thirdparty/at.js
https://www.sephora.com/js/ufe/isomorphic/thirdparty/at-odd.build.min.js.map
https://www.sephora.com/js/ufe/isomorphic/priority.bundle.B103CoriginmasterD20221025204623.js
https://www.sephora.com/js/ufe/isomorphic/priority.bundle.B103CoriginmasterD20221025204623.js.map
https://pagead2.googlesyndication.com/bg/A0RlYSVNidyzuuj9s3x_gihat09geBiINDRnkKmgVjk.js
92

SEO

Indicates how well the page is optimized for ranking in search engines and highlights Search Engine Optimization (SEO) opportunities for sephora.com. This includes optimizations such as providing meta data.

Mobile Friendly

Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of sephora.com on mobile screens.
Document uses legible font sizes
Font sizes of 12px or less are too small to most mobile users without user gestures and further action. Aim for more than 60% of page text to use font sizes greater than 12px.
Tap targets are sized appropriately
Interactive elements (such as buttons and links) should be appropriately spaced, sized and easy enough to select or tap with regard to their surrounding elements.

Content Best Practices

Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
Document has a meta description
Meta descriptions may be used by search engines when displaying a link to the page and should concisely summarize the page's content.
Links have descriptive text
Make use of descriptive link text to assist search engines in understanding the content.
Document has a valid `hreflang`
Search engines can be instructed to list specific versions of a page for a given language or region through the use of hreflang links.
Document has a valid `rel=canonical`
Search engines can be suggested which URL should be shown in search results through the use of canonical links.
Document avoids plugins
The content of plugins cannot be indexed by search engines and many devices either restrict or do not support them.

Crawling and Indexing

Page has successful HTTP status code
Avoid pages with unsuccessful HTTP status codes as they may not be indexed by search engines.
Links are crawlable
Ensure that the 'href' attribute of anchor elements links to the appropriate destination. This allows for more pages of the site to be discovered by search engines.
Page isn’t blocked from indexing
Pages that cannot be crawled by search engines cannot be indexed or included in their search results. Ensure that search engines have permission to crawl all pages that should be indexed.
robots.txt is valid
Malformed robots.txt files prevent crawlers from understanding how a site wants to be crawled or indexed, which can be devastating to SEO.

Content Best Practices

Image elements do not have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.
Failing Elements

Manual Checks

Structured data is valid
Structured data can be validated through the use of the Structured Data Testing Tool and the Structured Data Linter.
22

PWA

Indicates how valid the aspects of a Progressive Web App (PWA) are for the page and highlights opportunities to enable/improve the PWA of sephora.com. This includes details about web app manifests.

PWA Optimized

Content is sized correctly for the viewport
Ensure that the width of the app's content matches the width of the viewport, otherwise the app might not be optimized for mobile screens.
Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of sephora.com on mobile screens.

Installable

Web app manifest or service worker do not meet the installability requirements — 1 reason
User engagement may be increased by leveraging the browsers ability to proactively prompt users to add the app to their homescreen.
Failure reason
No manifest was fetched

PWA Optimized

Does not register a service worker that controls page and `start_url`
A service worker is used to provide Progressive Web Apps the use of features such as working offline, the ability for the app to be added to the homescreen as well as push notifications.
Is not configured for a custom splash screen
Themed splash screens ensure a high-quality user experience at launch for app users.
View Data
Does not set a theme color for the address bar.
A theme may be applied to the browser address bar, which ideally can be made to match the site.
View Data
Does not provide a valid `apple-touch-icon`
iOS users of Progressive Web Apps will benefit from an apple touch icon, which can be defined with 'apple-touch-icon', which must point to a non-transparent 192px (or 180px) square PNG.
Manifest doesn't have a maskable icon
Maskable icons are great to ensure that images fill the entire shape when installing the app on a device.

Manual Checks

Site works cross-browser
Ensure that the Progressive Web App works correctly across every major browser.
Page transitions don't feel like they block on the network
Users perceive apps with responsive, snappy transitions as higher peforming and ensures a great user experience, even on a slow network.
Each page has a URL
Ensure that all pages are deep linkable via URL. They should also be unique for the purpose of shareability on social media.
Avg. (All Categories) 57
Performance 17
Accessibility 82
Best Practices 67
SEO 91
PWA 30
0–49 (Fail) 50–89 (Average) 90–100 (Pass)
URL: https://www.sephora.com/
Updated: 9th December, 2022

1.90 seconds
First Contentful Paint (FCP)
72%
19%
9%

0.15 seconds
First Input Delay (FID)
71%
11%
18%

Simulate loading on mobile
17

Performance

Indicates how well the page is performing and highlights opportunities where performance may be improved for sephora.com. This includes details about optimizing page load times which can result in a better user experience.

Other

Properly size images
Images can slow down the page's load time. Sephora.com should consider serving more appropriate-sized images.
Minify CSS — Potential savings of 13 KiB
Cascading Style Sheets (CSS) files can contribute to network payload sizes. Sephora.com should consider minifying CSS files.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://resources.digital-cloud.medallia.com/resources/dist/assets/css/liveform-web-vendor-7a445f15ef.css
96827
10701
https://resources.digital-cloud.medallia.com/resources/dist/assets/css/kampyle/liveform-web-style-053a49eead.css
20524
2732
Minify JavaScript
JavaScript (JS) files can contribute to network payload sizes and increase script parse times. Sephora.com should consider minifying JS files.
Enable text compression
Text-based resources should be served with compression, such as gzip, deflate or brotli.
Preconnect to required origins
Resource hints, such as 'preconnect' or 'dns-prefetch', may assist in establishing early connections to important third-party origins.
Initial server response time was short — Root document took 510 ms
It is advised to keep the server response time short for the main document, because all other requests depend on it.
URL Time Spent (Ms)
https://www.sephora.com/
512.106
Avoid multiple page redirects — Potential savings of 630 ms
Redirects can cause additional delays before the page can begin loading. Sephora.com should avoid multiple or unnecessary page redirects.
URL Time Spent (Ms)
http://sephora.com/
630
https://www.sephora.com/
0
Preload key requests
Key requests can be preloaded by using '<link rel=preload>'. Sephora.com should consider using '<link rel=preload>' to prioritize fetching resources that are currently requested later in page load.
Use video formats for animated content
Large GIFs are inefficient for delivering animated content. It is recommended to use MPEG4/WebM videos for animations and PNG/WebP for static images instead of GIF.
Remove duplicate modules in JavaScript bundles
Ensure that no duplicate JavaScript modules from bundles exist to reduce bytes consumed by network activity.
Preload Largest Contentful Paint image
It is recommended to preload images used by LCP elements, to improve LCP time.
URL Potential Savings (Ms)
https://www.sephora.com/contentimages/2022-12-08-fenty-fragrance-and-skincare-newness-home-page-hero-banner-us-image-only.jpg?imwidth=630
0
Avoid chaining critical requests — 9 chains found
Below is a list of Critical Request Chains, which shows which resources are loaded with a high priority. Sephora.com should consider reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.
User Timing marks and measures — 63 user timings
Make use of the User Timing API to measure an app's real-world performance during key user experiences.
Name Type Start Time (Ms) Duration (Ms)
BV_PERF_MARK_bv_loader_register_api
Measure
0
11979.799
BV_PERF_MARK_bv_loader_register_inline_ratings
Measure
0
11980.199
BV_PERF_MARK_bv_loader_register_questions
Measure
0
11980.5
BV_PERF_MARK_bv_loader_register_rating_summary
Measure
0
11980.699
BV_PERF_MARK_bv_loader_register_ratings
Measure
0
11980.899
BV_PERF_MARK_bv_loader_register_reviews
Measure
0
11981
BV_PERF_MARK_bv_loader_register_swat-submission
Measure
0
11981.299
BV_PERF_MARK_bv_loader
Measure
0
11983.399
BV_PERF_MARK_bv_loader_app_api_load_config
Measure
0
12198.299
BV_PERF_MARK_bv_loader_app_api_load
Measure
0
12214.699
HeadscriptRuntime
Measure
737.234
149.216
HeadscriptRuntime Loaded
Mark
737.291
HeadscriptRuntime Applied
Mark
886.462
Page Rendered
Mark
939.956
UserInfo Loaded
Mark
1369.201
DOMContentLoaded
Mark
1506.235
VisitorAPI Loaded
Mark
1588.774
Page Rendered
Mark
1591.979
TestTarget Loaded
Mark
1751.507
Certona Loaded
Mark
1780.761
Immediate Ready
Mark
1846.48
Immediate Service Ctrlrs Applied
Mark
1846.822
Add Components Chunk to Page
Mark
1904.911
InPageComps Loaded
Mark
2907.427
InPageComps Ready
Mark
2912.516
InPageComps Service Ctrlrs Applied
Mark
2913.143
LazyLoading Start
Mark
2913.586
Page Rendered
Mark
3776.019
UserInfo Ready
Mark
4216.5
UserInfo Service Ctrlrs Applied
Mark
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TestTarget Ready
Mark
4217.997
TestTarget Service Ctrlrs Applied
Mark
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TestTarget ServiceReady
Mark
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HydrationFinished
Mark
4300.81
Certona Ready
Mark
8134.989
LazyLoading Complete
Mark
8135.416
Certona Service Ctrlrs Applied
Mark
8135.584
Load Event Fired
Mark
8323.038
PostLoad Ready
Mark
8518.523
Post Load Rendered
Mark
9274.249
BV_PERF_MARK_bv_loader_start
Mark
11976.77
BV_PERF_MARK_bv_loader_register_api_start
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11978.325
BV_PERF_MARK_bv_loader_app_api_load_config_start
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11979.182
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11980.05
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11981.171
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snaptr
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Keep request counts low and transfer sizes small — 293 requests • 6,251 KiB
It is advised to add a budgets.json file in order to set budgets for the quantity and size of page resources.
Resource Type Requests Transfer Size (Bytes)
Total
293
6401176
Script
92
4686587
Image
70
878173
Other
103
482358
Stylesheet
11
185164
Document
14
133822
Font
3
35072
Media
0
0
Third-party
207
3444388
Lazy load third-party resources with facades
Consider replacing third-party embeds with a facade until they are required (use lazy loading).
Largest Contentful Paint element — 1 element found
The element which was identified as the Largest Contentful Paint.
Element
Largest Contentful Paint image was not lazily loaded
Above-the-fold images that are lazily loaded render later in the page lifecycle, which can delay the largest contentful paint.
Element
Avoid large layout shifts — 5 elements found
Below is a list of all DOM elements that contribute to the CLS of the page.
Element CLS Contribution
0.14017318434017
0.010046542222333
0.00033745091623037
0.00032594690772251
0.00030677356020942
Avoid long main-thread tasks — 20 long tasks found
Below is a list of the longest tasks on the main thread, which is useful when identifying the worst input delay contributors.
URL Start Time (Ms) Duration (Ms)
https://www.sephora.com/js/ufe/isomorphic/components.chunk.B103CoriginmasterD20221025204623.js
24210
3068
https://www.sephora.com/js/ufe/isomorphic/postload.chunk.B103CoriginmasterD20221025204623.js
28471
1991
https://www.res-x.com/ws/r2/Resonance.aspx?appid=sephora03&tk=424347276791720&pg=354146756060564&sg=1&ev=&ei=&bx=true&sc=home1_rr&sc=home2_rr&sc=home3_rr&sc=home4_rr&no=20&language=ENGLISH&ccb=Sephora.certona&vr=5.12x&url=https%3A%2F%2Fwww.sephora.com%2F&ref=
31635
1472
https://www.sephora.com/resources/c6500c08c1642a03f9e3b5f9aca755a11630011008b74
27278
1101
https://www.sephora.com/resources/c6500c08c1642a03f9e3b5f9aca755a11630011008b74
8578
813
https://analytics.tiktok.com/i18n/pixel/static/main.MTk2NTc4NGU0NA.js
45700
797
https://www.sephora.com/js/ufe/isomorphic/priority.bundle.B103CoriginmasterD20221025204623.js
14910
713
https://www.sephora.com/g7-BjV-K/2Mj/kQG/8wNR9tvnP4/L3OY6NazaOOS/FEF2AQ/Lh/5nVRd-EGMB
4461
664
https://www.sephora.com/g7-BjV-K/2Mj/kQG/8wNR9tvnP4/L3OY6NazaOOS/FEF2AQ/Lh/5nVRd-EGMB
5705
629
https://securepubads.g.doubleclick.net/gpt/pubads_impl_2022120501.js
48591
604
https://resources.digital-cloud.medallia.com/resources/dist/assets/js/liveform-web-vendor-8f5080b98d.js
38079
533
https://resources.digital-cloud.medallia.com/resources/dist/assets/js/liveform-web-vendor-8f5080b98d.js
52736
498
https://www.google.com/recaptcha/api2/anchor?ar=1&k=6LdPdW0UAAAAAHNh5_q7pTCQS1lxzqmZ8-k3NDvb&co=aHR0cHM6Ly93d3cuc2VwaG9yYS5jb206NDQz&hl=en&type=image&v=pn3ro1xnhf4yB8qmnrhh9iD2&theme=light&size=invisible&badge=inline&cb=n4wcj19vbhy3
30462
489
https://www.sephora.com/js/ufe/isomorphic/thirdparty/at.js
10521
415
https://www.googletagmanager.com/gtag/js?id=G-HX1JZMWBCJ&l=dataLayer&cx=c
43442
401
https://www.gstatic.com/recaptcha/releases/pn3ro1xnhf4yB8qmnrhh9iD2/recaptcha__en.js
30951
357
https://www.sephora.com/g7-BjV-K/2Mj/kQG/8wNR9tvnP4/L3OY6NazaOOS/FEF2AQ/Lh/5nVRd-EGMB
5360
335
https://js.appboycdn.com/web-sdk/2.7/appboy.min.js
45112
315
https://www.gstatic.com/recaptcha/releases/pn3ro1xnhf4yB8qmnrhh9iD2/recaptcha__en.js
46733
314
https://resources.digital-cloud.medallia.com/wdcus/114065/onsite/generic1668508096945.js
37128
312
Avoid non-composited animations — 2 animated elements found
It is recommended to avoid non-composited animations which are often janky and increase CLS.
Element Name
Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of sephora.com on mobile screens.

Budgets

Performance budget
It is advised to keep the quantity and size of all network requests under the targets set by the provided performance budget.
Timing budget
It is advised to set a timing budget to monitor the performance of your site.

Audits

Network Requests
Below is a list of network requests that were made during page load.
URL Protocol Start Time (Ms) End Time (Ms) Transfer Size (Bytes) Resource Size (Bytes) Status Code MIME Type Resource Type
http://sephora.com/
http/1.1
0
36.094999988563
698
0
301
text/plain
https://www.sephora.com/
h2
36.529000033624
547.64000000432
75672
488567
200
text/html
Document
https://www.sephora.com/img/ufe/icons/me-active.svg
h2
568.60999995843
608.13499998767
1520
2114
200
image/svg+xml
Image
https://www.sephora.com/resources/c6500c08c1642a03f9e3b5f9aca755a11630011008b74
h2
568.92300001346
619.65599993709
53866
152374
200
application/javascript
Script
https://www.sephora.com/ruxitagentjs_ICA27NQVfhjqrux_10227211007093412.js
h2
569.30299999658
601.19099996518
117151
318786
200
text/javascript
Script
https://cnstrc.com/js/cust/sephora_L16704.js
h2
632.05999997444
741.72399996314
74783
244734
200
application/javascript
Script
https://www.sephora.com/js/ufe/isomorphic/thirdparty/VisitorAPI.js
h2
883.52699996904
925.85699993651
20583
61487
200
text/javascript
Script
https://www.sephora.com/js/ufe/isomorphic/thirdparty/at.js
h2
883.92799999565
941.58600002993
42892
134135
200
text/javascript
Script
https://www.sephora.com/js/ufe/isomorphic/thirdparty/fp.min.js
h2
884.2650000006
945.19300002139
6839
15811
200
text/javascript
Script
https://edge1.certona.net/cd/1e15a405/www.sephora.com/scripts/resonance.js
h2
884.5760000404
978.34499995224
4857
16979
200
application/javascript
Script
https://www.sephora.com/js/ufe/isomorphic/priority.bundle.B103CoriginmasterD20221025204623.js
h2
884.7250000108
970.973999938
427542
1546861
200
text/javascript
Script
https://www.sephora.com/contentimages/2022-12-08-fenty-fragrance-and-skincare-newness-home-page-hero-banner-us-image-only.jpg?imwidth=1090
570.07200003136
1004.5829999726
0
0
-1
Image
https://www.sephora.com/contentimages/2022-12-02-slotting-just-arrived-v4-standard-site-rwd-home-page-hero-banner-US_01-handoff.jpg?imwidth=1090
h2
885.30700001866
915.68700002972
91181
90772
200
image/webp
Image
https://www.sephora.com/contentimages/2022-11-29-slotting-gifts-by-price-site-rwd-hp-hero-banner-skincare-musthaves-us-handoff_01.jpg?imwidth=1090
570.3719999874
1004.8670000397
0
0
-1
Image
https://www.sephora.com/g7-BjV-K/2Mj/kQG/8wNR9tvnP4/L3OY6NazaOOS/FEF2AQ/Lh/5nVRd-EGMB
h2
629.23900003079
676.40999995638
77161
195953
200
application/javascript
Script
https://p11.techlab-cdn.com/e/65319_1825202523.js
h2
730.11999996379
767.11399992928
18887
55237
200
application/javascript
Fetch
https://p11.techlab-cdn.com/e/65257_1825232159.js
h2
731.15400003735
1085.9049999854
6633
14330
200
application/javascript
Fetch
https://p11.techlab-cdn.com/e/64885_1825232283.js
h2
732.56599996239
767.64600002207
2549
3705
200
application/javascript
Fetch
https://p11.techlab-cdn.com/e/65226_1825232221.js
h2
733.76400000416
779.70299997833
33242
70689
200
application/javascript
Fetch
https://www.sephora.com/api/users/profiles/current/full?&includeApis=profile,basket,loves,shoppingList,smsStatus,beautyPreference,personalizedPromotions,availableRRCCoupons,smsStatus,segments&skipApis=targetersResult&cb=1670553899
h2
835.05300001707
966.40499995556
2161
3297
200
application/json
XHR
https://s.go-mpulse.net/boomerang/FS9BD-W3YYU-T5EYF-DZEKW-5ERXU
h2
882.13699997868
901.00800001528
51015
208830
200
application/javascript
Script
blob:https://www.sephora.com/98695aaa-18a2-49a2-a716-d100908a17f2
blob
901.79899998475
928.43099997845
0
8563
200
application/javascript
Other
https://www.sephora.com/contentimages/2022-12-08-fenty-fragrance-and-skincare-newness-home-page-hero-banner-us-image-only.jpg?imwidth=630
h2
933.36100003216
985.73299997952
50577
50168
200
image/webp
Image
https://www.sephora.com/contentimages/2022-12-02-slotting-just-arrived-v4-standard-site-rwd-home-page-hero-banner-US_01-handoff.jpg?imwidth=630
h2
938.88000003062
989.11700001918
49329
48960
200
image/webp
Image
https://www.sephora.com/contentimages/2022-11-29-slotting-gifts-by-price-site-rwd-hp-hero-banner-skincare-musthaves-us-handoff_01.jpg?imwidth=630
h2
939.50099998619
975.68299993873
208648
208239
200
image/jpeg
Image
https://www.sephora.com/g7-BjV-K/2Mj/kQG/8wNR9tvnP4/L3OY6NazaOOS/FEF2AQ/Lh/5nVRd-EGMB
h2
1335.0129999453
1625.1570000313
1056
18
201
application/json
XHR
https://www.sephora.com/contentimages/promo/beautyoffers/2022/December/2022-20off-site-beauty-offers-banner-1000x750-30off-RELEASE.jpg?imwidth=480
h2
1355.0109999487
1407.157999929
97093
96724
200
image/webp
Image
https://www.sephora.com/contentimages/promo/beautyoffers/2022/December/2022-20off-site-beauty-offers-banner-1000x750-20off-RELEASE.jpg?imwidth=480
h2
1355.3440000396
1402.8290000279
96122
95712
200
image/webp
Image
https://www.sephora.com/contentimages/2022-holiday-launch-bun-d-general-community-site-desktop-mobile-home-page-marketing-banner-rwd-confirmation-800x256.jpg?imwidth=630
h2
1355.8649999322
1546.0609999718
44514
44105
200
image/jpeg
Image
https://www.sephora.com/contentimages/2022-9-22-haus-labs-by-lady-gaga-triclone-skin-tech-foundation-site-desktop-mweb-app-home-page-rwd-marketing-banner-800x256-en-us-can-v1.jpg?imwidth=630
h2
1356.2019999372
1604.6530000167
19853
19484
200
image/webp
Image
https://www.sephora.com/contentimages/homepage/092022/Homepage/RWD/gifts%2032@3x.png?imwidth=96
h2
1356.5269999672
1580.1799999317
1080
713
200
image/png
Image
https://www.sephora.com/contentimages/categorybanners/RWD/icons/luxury_beauty.svg
h2
1356.8319999613
1552.0480000414
1039
3103
200
image/svg+xml
Image
https://www.sephora.com/contentimages/homepage/100422/Homepage/RWD/under25%2032@3x.jpg?imwidth=96
h2
1357.3079999769
1615.0810000254
1657
1288
200
image/webp
Image
https://www.sephora.com/contentimages/homepage/060222/Homepage/RWD/CategoryTiles/homepage_featured_category_tile_skincare_cleanser_moisturizer_us_ca_rwd_slice.jpg?imwidth=96
h2
1357.5600000331
1403.4830000019
981
614
200
image/webp
Image
https://www.sephora.com/contentimages/categorybanners/RWD/icons/new.svg
h2
1358.099999954
1570.7949999487
2712
5732
200
image/svg+xml
Image
https://www.sephora.com/contentimages/categorybanners/RWD/icons/gift_finder.svg
h2
1358.295999933
1606.8499999819
1183
2537
200
image/svg+xml
Image
https://www.sephora.com/contentimages/categorybanners/RWD/icons/foundation_guide.svg
h2
1358.6549999891
1407.8130000271
1050
1667
200
image/svg+xml
Image
https://www.sephora.com/contentimages/categorybanners/RWD/icons/skincare_age.svg
h2
1359.1869999655
1435.228999937
999
1788
200
image/svg+xml
Image
https://www.sephora.com/contentimages/homepage/060222/Homepage/RWD/homepage-reassurance-banner-diversity-inclusion-desktop-mobile-us-ca-slice.jpeg?imwidth=630
h2
1359.5199999399
1581.0300000012
39075
38666
200
image/webp
Image
https://www.sephora.com/contentimages/2022-holiday-launch-site-desktop-mobile-home-page-rwd-marketing-banner-bottom-banner-ease-and-convenience-800x256-us-can.jpg?imwidth=630
h2
1361.2560000038
1406.4370000269
23721
23312
200
image/webp
Image
https://www.sephora.com/img/ufe/bg-gifts-left.png
h2
1396.4769999729
1565.0169999572
2351
1925
200
image/png
Image
https://www.sephora.com/img/ufe/bg-gifts-right.png
h2
1396.8749999767
1564.5680000307
2293
1867
200
image/png
Image
https://www.sephora.com/img/ufe/loader.gif
h2
1397.3129999358
1711.1080000177
4803
4377
200
image/gif
Image
https://dpm.demdex.net/id?d_visid_ver=4.3.0&d_fieldgroup=MC&d_rtbd=json&d_ver=2&d_orgid=F6281253512D2BB50A490D45%40AdobeOrg&d_nsid=0&ts=1670553900140
http/1.1
1580.8060000418
1680.9610000346
1121
366
200
application/json
XHR
https://www.sephora.com/js/ufe/isomorphic/components.chunk.B103CoriginmasterD20221025204623.js
h2
1905.3070000373
1999.7219999786
1106475
4438660
200
text/javascript
Script
https://sephora.demdex.net/dest5.html?d_nsid=0
http/1.1
2016.0400000168
2152.2719999775
3447
6983
200
text/html
Document
https://smetrics.sephora.com/id?d_visid_ver=4.3.0&d_fieldgroup=A&mcorgid=F6281253512D2BB50A490D45%40AdobeOrg&mid=20969118263123335613786941976461988813&ts=1670553900597
h2
2043.675999972
2105.5359999882
696
48
200
application/x-javascript
XHR
https://cm.everesttech.net/cm/dd?d_uuid=21077209151767360963806791394889342548
http/1.1
2053.8069999311
2292.9950000253
541
0
302
text/plain
https://www.sephora.com/g7-BjV-K/2Mj/kQG/8wNR9tvnP4/L3OY6NazaOOS/FEF2AQ/Lh/5nVRd-EGMB
h2
2235.1969999727
2327.9949999414
1055
18
201
application/json
XHR
https://sephora.tt.omtrdc.net/rest/v1/delivery?client=sephora&sessionId=1b0a524c6cf548809dec03462db578c8&version=2.7.0
h2
2291.5250000078
2373.8809999777
1600
3244
200
application/json
XHR
https://dpm.demdex.net/ibs:dpid=411&dpuuid=Y5KhLAAAAKvSbwNw
http/1.1
2294.3070000038
2389.308999991
940
42
200
image/gif
Image
https://www.sephora.com/g7-BjV-K/2Mj/kQG/8wNR9tvnP4/L3OY6NazaOOS/FEF2AQ/Lh/5nVRd-EGMB
h2
2672.4469999317
2819.3599999649
1056
18
201
application/json
XHR
https://c.go-mpulse.net/api/config.json?key=FS9BD-W3YYU-T5EYF-DZEKW-5ERXU&d=www.sephora.com&t=5568513&v=1.737.0&if=&sl=0&si=a7290152-dce1-4be8-a66c-3b1c14eb54a5-rmlrmz&plugins=AK,ConfigOverride,Continuity,PageParams,IFrameDelay,AutoXHR,SPA,History,Angular,Backbone,Ember,RT,CrossDomain,BW,PaintTiming,NavigationTiming,ResourceTiming,Memory,CACHE_RELOAD,Errors,TPAnalytics,UserTiming,Akamai,Early,EventTiming,LOGN&acao=&ak.ai=200673
http/1.1
2802.9020000249
3143.9869999886
1960
5951
200
application/json
XHR
https://www.google.com/recaptcha/api.js?onload=onloadcallback&render=explicit
h2
3845.6529999385
3852.0070000086
1168
909
200
text/javascript
Script
https://www.res-x.com/ws/r2/Resonance.aspx?appid=sephora03&tk=424347276791720&pg=354146756060564&sg=1&ev=&ei=&bx=true&sc=home1_rr&sc=home2_rr&sc=home3_rr&sc=home4_rr&no=20&language=ENGLISH&ccb=Sephora.certona&vr=5.12x&url=https%3A%2F%2Fwww.sephora.com%2F&ref=
http/1.1
4091.6440000292
7537.0819999371
44250
99235
200
text/javascript
Script
https://www.sephora.com/api/personalization/targeter?includeTargeters=/atg/registry/RepositoryTargeters/Sephora/CCDynamicMessagingBasketTargeter,/atg/registry/RepositoryTargeters/Sephora/CCDynamicMessagingInlineBasketTargeter,/atg/registry/RepositoryTargeters/Sephora/CCDynamicMessagingCheckoutTargeter
h2
4205.4879999487
4288.7420000043
1222
2479
200
application/json
Fetch
https://www.sephora.com/api/personalization/targeter?includeTargeters=/atg/registry/RepositoryTargeters/20offbasket1222_Recognized_Unrecognized_PB_US_CA
h2
4218.6130000046
4473.478000029
1142
587
200
application/json
Fetch
https://www.sephora.com/api/util/location?radius=50
h2
4308.5959999589
4773.011000012
10456
149648
200
application/json
Fetch
https://www.sephora.com/img/ufe/icons/me32.svg
h2
4328.3130000345
4372.5979999872
1507
1921
200
image/svg+xml
Image
https://www.sephora.com/productimages/sku/s2582880-main-zoom.jpg?imwidth=244
h2
4385.4130000109
4417.3139999621
2098
1730
200
image/webp
Image
https://www.sephora.com/productimages/sku/s2638534-main-zoom.jpg?pb=clean-planet-positive-badge-2021&imwidth=244
h2
4385.6229999801
4416.1109999986
6825
6418
200
image/webp
Image
https://www.sephora.com/productimages/sku/s2581569-main-zoom.jpg?imwidth=244
h2
4385.9930000035
4430.8629999869
1992
1624
200
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6.65
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Diagnostics
Below is a collection of useful page vitals.
View Data
Metrics
Below is a collection of metrics.
View Data
Script Treemap Data
Provide as required, for treemap app.

Metrics

Cumulative Layout Shift — 0.15
Cumulative Layout Shift is the measurement of visible elements collective movement within the viewport.
View Data

Audits

First Meaningful Paint — 3.7 s
The time taken for the primary content of the page to be rendered.

Other

Reduce unused CSS — Potential savings of 136 KiB
Dead and/or unused rules in Style Sheets (CSS) can contribute to network payload sizes. Sephora.com should consider removing dead rules from style sheets and deferring the loading of CSS not used for above-the-fold content.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://resources.digital-cloud.medallia.com/resources/dist/assets/css/liveform-web-vendor-7a445f15ef.css
96827
96827
https://www.gstatic.com/recaptcha/releases/pn3ro1xnhf4yB8qmnrhh9iD2/styles__ltr.css
25183
21460
https://resources.digital-cloud.medallia.com/resources/dist/assets/css/kampyle/liveform-web-style-053a49eead.css
20524
20524
Efficiently encode images — Potential savings of 52 KiB
Unoptimized images can consume more cellular data than what is necessary.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://www.sephora.com/contentimages/2022-11-29-slotting-gifts-by-price-site-rwd-hp-hero-banner-skincare-musthaves-us-handoff_01.jpg?imwidth=630
208239
41622
https://www.sephora.com/contentimages/2022-holiday-launch-bun-d-general-community-site-desktop-mobile-home-page-marketing-banner-rwd-confirmation-800x256.jpg?imwidth=630
44105
11339
Serve images in next-gen formats — Potential savings of 157 KiB
Consider JPEG 2000, JPEG XR or WebP image formats which provide better compression than PNG and JPEG.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://www.sephora.com/contentimages/2022-11-29-slotting-gifts-by-price-site-rwd-hp-hero-banner-skincare-musthaves-us-handoff_01.jpg?imwidth=630
208239
116704.75
https://www.sephora.com/contentimages/2022-holiday-launch-bun-d-general-community-site-desktop-mobile-home-page-marketing-banner-rwd-confirmation-800x256.jpg?imwidth=630
44105
30007.9
https://www.google.com/recaptcha/api2/payload?p=06AEkXODAEikIKCC6QmxtWQGBvbr2_0GCUk0VjzTkX4JtfP3-wswkgf1yBFxEZyYl4Up2Bc09K7i6fw6wWZJ6sAK7gcKkIxl5BlzfhyMWfsONF2WJ80SW-tEosOBVzzaKAQHVtwGhVoPotbDhC2VoaqSw9b3JN7D6EeTkiWIHaZemJBIJMaRy7YSJQeNqHS8u_VynL7fR7c_t0&k=6LdPdW0UAAAAAHNh5_q7pTCQS1lxzqmZ8-k3NDvb
41069
13874.1
Avoid serving legacy JavaScript to modern browsers — Potential savings of 67 KiB
Polyfills and transforms enable legacy browsers to use new JavaScript features. For bundled JavaScript it is recommended to adopt a modern script deployment strategy using module/nomodule feature detection. This will reduce the amount of code shipped to modern browsers.
URL Potential Savings (Bytes)
https://connect.facebook.net/signals/plugins/identity.js?v=2.9.89
13073
https://connect.facebook.net/signals/config/354147298086799?v=2.9.89&r=stable
11331
https://static.narrativ.com/tags/sephorapmg.js
9984
https://analytics.tiktok.com/i18n/pixel/static/main.MTk2NTc4NGU0NA.js
8947
https://www.sephora.com/ruxitagentjs_ICA27NQVfhjqrux_10227211007093412.js
7445
https://www.sephora.com/js/ufe/isomorphic/thirdparty/at.js
6326
https://www.sephora.com/js/ufe/isomorphic/priority.bundle.B103CoriginmasterD20221025204623.js
6042
https://analytics.tiktok.com/i18n/pixel/static/identify_7373d.js
5415
https://www.sephora.com/js/ufe/isomorphic/components.chunk.B103CoriginmasterD20221025204623.js
186
https://www.sephora.com/js/ufe/isomorphic/postload.chunk.B103CoriginmasterD20221025204623.js
65
https://resources.digital-cloud.medallia.com/resources/dist/assets/js/liveform-web-vendor-8f5080b98d.js
52
https://apps.bazaarvoice.com/apps/api/api-0.8.0.js
52
https://cnstrc.com/js/cust/sephora_L16704.js
51
https://connect.facebook.net/en_US/fbevents.js
45

Metrics

First Contentful Paint — 3.5 s
The time taken for the first image or text on the page to be rendered.
Time to Interactive — 51.5 s
The time taken for the page to become fully interactive.
Speed Index — 17.5 s
The time taken for the page contents to be visibly populated.
Total Blocking Time — 22,060 ms
The total blocking time is the sum of all time periods between First Contentful Paint and Time to Interactive (when task length exceeded 50ms).
Largest Contentful Paint — 6.6 s
The timing of the largest text or image that is painted.

Audits

Max Potential First Input Delay — 3,070 ms
Users could experience a delay when interacting with the page.

Other

Eliminate render-blocking resources — Potential savings of 1,490 ms
Resources, such as JavaScript and style sheets, can block the first paint of the page. Sephora.com should consider delivering critical JavaScript/style sheets (JS/CSS) inline and deferring all non-critical JS/CSS.
URL Transfer Size (Bytes) Potential Savings (Ms)
https://www.sephora.com/resources/c6500c08c1642a03f9e3b5f9aca755a11630011008b74
53866
450
https://www.sephora.com/ruxitagentjs_ICA27NQVfhjqrux_10227211007093412.js
117151
750
Defer offscreen images — Potential savings of 208 KiB
Time to Interactive can be slowed down by resources on the page. Sephora.com should consider lazy-loading offscreen and hidden images.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://www.sephora.com/contentimages/2022-11-29-slotting-gifts-by-price-site-rwd-hp-hero-banner-skincare-musthaves-us-handoff_01.jpg?imwidth=630
208239
208239
https://www.sephora.com/img/ufe/loader.gif
4377
4377
Reduce unused JavaScript — Potential savings of 2,188 KiB
It is advised to remove unused JavaScript in order to reduce bytes consumed by network activity.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://www.sephora.com/js/ufe/isomorphic/components.chunk.B103CoriginmasterD20221025204623.js
1106475
903923
https://www.sephora.com/js/ufe/isomorphic/priority.bundle.B103CoriginmasterD20221025204623.js
427542
253836
https://www.sephora.com/js/ufe/isomorphic/postload.chunk.B103CoriginmasterD20221025204623.js
171954
156703
https://resources.digital-cloud.medallia.com/resources/dist/assets/js/liveform-web-vendor-8f5080b98d.js
165474
97480
https://www.gstatic.com/recaptcha/releases/pn3ro1xnhf4yB8qmnrhh9iD2/recaptcha__en.js
164357
77073
https://resources.digital-cloud.medallia.com/resources/dist/assets/js/liveform-web-app-81d1228a8f.js
121853
72819
https://connect.facebook.net/signals/config/354147298086799?v=2.9.89&r=stable
87421
69431
https://securepubads.g.doubleclick.net/gpt/pubads_impl_2022120501.js
132749
68445
https://api.bluecore.com/triggermail.js/sephora.js
83082
58969
https://e309da9b9aaf.cdn4.forter.com/sn/e309da9b9aaf/script.js
154035
56201
https://cnstrc.com/js/cust/sephora_L16704.js
74783
49517
https://resources.digital-cloud.medallia.com/wdcus/114065/onsite/generic1668508096945.js
81942
45406
https://www.sephora.com/ruxitagentjs_ICA27NQVfhjqrux_10227211007093412.js
117151
38912
https://sephora-cdn.inside-graph.com//js/frontend-framework.js.bundle?v=354b3a6-45902
48590
37768
https://analytics.tiktok.com/i18n/pixel/static/main.MTk2NTc4NGU0NA.js
72171
31928
https://www.googletagmanager.com/gtag/js?id=AW-969432509&l=dataLayer&cx=c
69191
29036
https://www.googletagmanager.com/gtag/js?id=G-HX1JZMWBCJ&l=dataLayer&cx=c
83522
28768
https://www.sephora.com/js/ufe/isomorphic/thirdparty/at.js
42892
28297
https://static.narrativ.com/tags/sephorapmg.js
43478
27439
https://www.googletagmanager.com/gtag/js?id=AW-876588114&l=dataLayer&cx=c
53654
22468
https://www.googletagmanager.com/gtag/js?id=AW-857992431&l=dataLayer&cx=c
53655
22468
https://www.googletagmanager.com/gtag/js?id=AW-1072439557&l=dataLayer&cx=c
53735
21942
https://s.btstatic.com/BrightTag.jquery-1.5.1.js
30029
20891
https://connect.facebook.net/signals/plugins/identity.js?v=2.9.89
21966
20683
Avoid enormous network payloads — Total size was 6,251 KiB
Large network payloads can cost users money and are linked to long load times.
URL Transfer Size (Bytes)
https://www.sephora.com/js/ufe/isomorphic/components.chunk.B103CoriginmasterD20221025204623.js
1106475
https://www.sephora.com/js/ufe/isomorphic/priority.bundle.B103CoriginmasterD20221025204623.js
427542
https://www.sephora.com/contentimages/2022-11-29-slotting-gifts-by-price-site-rwd-hp-hero-banner-skincare-musthaves-us-handoff_01.jpg?imwidth=630
208648
https://www.sephora.com/js/ufe/isomorphic/postload.chunk.B103CoriginmasterD20221025204623.js
171954
https://resources.digital-cloud.medallia.com/resources/dist/assets/js/liveform-web-vendor-8f5080b98d.js
165474
https://resources.digital-cloud.medallia.com/resources/dist/assets/js/liveform-web-vendor-8f5080b98d.js
165474
https://www.gstatic.com/recaptcha/releases/pn3ro1xnhf4yB8qmnrhh9iD2/recaptcha__en.js
164357
https://www.gstatic.com/recaptcha/releases/pn3ro1xnhf4yB8qmnrhh9iD2/recaptcha__en.js
164357
https://www.gstatic.com/recaptcha/releases/pn3ro1xnhf4yB8qmnrhh9iD2/recaptcha__en.js
164357
https://e309da9b9aaf.cdn4.forter.com/sn/e309da9b9aaf/script.js
154035
Serve static assets with an efficient cache policy — 90 resources found
Sephora.com can speed up repeat visits by increasing the cache lifetime, which is essentially how long before a cached copy expires.
URL Cache TTL (Ms) Transfer Size (Bytes)
https://www.res-x.com/ws/r2/Resonance.aspx?appid=sephora03&tk=424347276791720&pg=354146756060564&sg=1&ev=&ei=&bx=true&sc=home1_rr&sc=home2_rr&sc=home3_rr&sc=home4_rr&no=20&language=ENGLISH&ccb=Sephora.certona&vr=5.12x&url=https%3A%2F%2Fwww.sephora.com%2F&ref=
0
44250
https://app.link/_r?sdk=web2.71.0&branch_key=key_live_akBBpYuxVkOgVJQkUavMSejhFxaGtcX4&callback=branch_callback__0
0
754
https://assistjs.skimresources.com/js/skimtag.sephora.com.js
0
523
https://udc-neb.kampyle.com/egw/5/qceuv8449dzg58ptt1bhda9g8ue19c7s/track/__cool.gif?data=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Avoid an excessive DOM size — 3,267 elements
A large DOM (Document Object Model) will increase memory usage, cause longer system calculations as well as costly layout reflows.
Statistic Element Value
Total DOM Elements
3267
Maximum DOM Depth
21
Maximum Child Elements
31
Reduce JavaScript execution time — 41.3 s
JavaScript (JS) execution time can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
URL Total CPU Time (Ms) Script Evaluation (Ms) Script Parse (Ms)
https://www.sephora.com/
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5687.6799999999
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3212.6519999999
351.204
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2522.052
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581.432
131.036
https://e309da9b9aaf.cdn4.forter.com/sn/e309da9b9aaf/script.js
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592.24
28.392
https://www.sephora.com/js/ufe/isomorphic/thirdparty/VisitorAPI.js
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575.636
5.532
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494.136
426.58
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467.984
440.152
20.916
https://www.sephora.com/js/ufe/isomorphic/thirdparty/at.js
415.248
192
13.276
https://resources.digital-cloud.medallia.com/wdcus/114065/onsite/generic1668508096945.js
363.424
321.348
27.92
https://www.sephora.com/ruxitagentjs_ICA27NQVfhjqrux_10227211007093412.js
346.996
244.864
24.876
https://sephora-cdn.inside-graph.com//js/frontend-framework.js.bundle?v=354b3a6-45902
341.612
291.248
18.876
https://js.appboycdn.com/web-sdk/2.7/appboy.min.js
314.5
291.364
18.656
https://www.googletagmanager.com/gtag/js?id=AW-969432509&l=dataLayer&cx=c
300.832
284.828
14.652
https://sephora-track.inside-graph.com/ig.js
283.128
257.6
9.7
https://cnstrc.com/js/cust/sephora_L16704.js
282.772
254.416
19.74
https://api.bluecore.com/triggermail.js/sephora.js
271.668
235.424
23.96
https://sc-static.net/scevent.min.js
236.756
219.568
5.572
https://www.googletagmanager.com/gtag/js?id=AW-1072439557&l=dataLayer&cx=c
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230.944
213.86
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https://apps.bazaarvoice.com/deployments/sephora/main_site/production/en_US/bv.js
217.236
197.976
12.256
https://s.thebrighttag.com/tag?site=QEWd47a&H=-lnkkz3&referrer=https%3A%2F%2Fwww.sephora.com%2F&mode=v2&cf=7553194
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5.884
https://s.thebrighttag.com/tag?site=QEWd47a&H=-lnkkz3&referrer=https%3A%2F%2Fwww.sephora.com%2F&mode=v2&cf=7553181%2C7553187%2C7553231
200.516
185.968
0.656
https://analytics-static.ugc.bazaarvoice.com/prod/static/latest/bv-analytics.js
199.052
193.72
3.688
https://resources.digital-cloud.medallia.com/wdcus/114065/forms/5098/form1661762284415.html?formId=5098&type=live&isMobile=true&referrer=https%3A%2F%2Fwww.sephora.com%2F&region=digital-cloud-us&displayType=lightbox&isSeparateFormTemplateFromData=true&domainsListRelativePath=..%7C..%7C..%7C..%7Cwdcus%2F114065%2Fonsite
198.292
11.292
12.7
https://s.thebrighttag.com/tag?site=QEWd47a&H=-lnkkz3&referrer=https%3A%2F%2Fwww.sephora.com%2F&mode=v2&cf=7553170%2C7553172%2C7553220%2C7553243%2C7553250%2C7553251%2C7553258%2C7553260%2C7553265
193.8
167.32
4.94
https://www.googletagmanager.com/gtag/js?id=AW-876588114&l=dataLayer&cx=c
193.7
180.7
11.992
https://www.googletagmanager.com/gtag/js?id=AW-857992431&l=dataLayer&cx=c
187.024
174.388
11.492
https://connect.facebook.net/signals/config/354147298086799?v=2.9.89&r=stable
173.852
147.524
24.564
https://tpc.googlesyndication.com/sodar/sodar2.js
138.32
134.46
1.98
https://www.google.com/recaptcha/api2/bframe?hl=en&v=pn3ro1xnhf4yB8qmnrhh9iD2&k=6LdPdW0UAAAAAHNh5_q7pTCQS1lxzqmZ8-k3NDvb
125.42
61.016
7.156
https://resources.digital-cloud.medallia.com/resources/dist/assets/css/liveform-web-vendor-7a445f15ef.css
124.02
0
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https://pagead2.googlesyndication.com/bg/A0RlYSVNidyzuuj9s3x_gihat09geBiINDRnkKmgVjk.js
122.804
113.028
8.432
https://securepubads.g.doubleclick.net/tag/js/gpt.js
121.884
110.976
6.072
https://s.go-mpulse.net/boomerang/FS9BD-W3YYU-T5EYF-DZEKW-5ERXU
121.148
90.388
19.424
https://static.narrativ.com/tags/sephorapmg.js
112.088
87.372
11.62
https://www.googletagmanager.com/gtag/js?id=DC-5878462&l=dataLayer&cx=c
110.556
99.836
9.908
https://www.google-analytics.com/analytics.js
94.464
84.964
4.496
https://s.btstatic.com/BrightTag.jquery-1.5.1.js
89.436
61.924
7.028
https://static.ads-twitter.com/uwt.js
88.792
81.552
5.56
https://bttrack.com/engagement/js?goalId=15733&cb=1670553914998
79.708
72.376
1.272
https://connect.facebook.net/en_US/fbevents.js
74.576
66.524
7.62
https://resources.digital-cloud.medallia.com/resources/dist/assets/js/liveform-web-app-81d1228a8f.js
73.004
24.94
44.372
https://siteassets.bluecore.com/bcQuery.js
71.312
57.896
8.136
https://s.btstatic.com/tag.js
69.6
65.14
3.292
https://cdn.clarip.com/sephora/donotsell/dsr-controller.html?start=sephora.com&client=sephora&brand=www.sephora.com&globalDnsDeployment=true&pageUrl=https%3A%2F%2Fwww.sephora.com%2F
69.304
8.448
6.188
https://5878462.fls.doubleclick.net/activityi;src=5878462;type=produ0;cat=mobil0;match_id=;ord=9526744558584;gtm=2odbu0;auiddc=1684403579.1670553912;u1=home%20page%3Ahome%20page%3An%2Fa%3A*;u2=https%3A%2F%2Fwww.sephora.com%2F;u8=0;u9=;u10=;u18=P503711%7CP503868%7CP503722%7CP502746%7CP504015;u19=play%20status%3An%2Fa%2Ccredit%20card%20status%3Aother%2Csame-day%20unlimited%3Aunsubscribed;u32=unrecognizable;~oref=https%3A%2F%2Fwww.sephora.com%2F?
67.36
13.888
9.268
https://app.link/_r?sdk=web2.71.0&branch_key=key_live_akBBpYuxVkOgVJQkUavMSejhFxaGtcX4&callback=branch_callback__0
67.204
52.34
0.344
https://cdn.clarip.com/sephora/donotsell/assets/js/donotsell.min.js
65.5
62.792
0.896
https://www.googletagmanager.com/gtag/js?id=UA-165841114-1
59.512
50.32
8.484
https://29ba7633d69182d37c632ee86d99bcf6.safeframe.googlesyndication.com/safeframe/1-0-40/html/container.html
56.7
11.968
10.884
Minimize main-thread work — 57.6 s
Main-thread work timing can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
Category Time Spent (Ms)
Script Evaluation
39999.712000001
Other
5967.1760000001
Style & Layout
4634.84
Garbage Collection
2293.968
Rendering
2123.68
Script Parsing & Compilation
1901.3
Parse HTML & CSS
636.848
Ensure text remains visible during webfont load
Make use of the font-display CSS feature, which will ensure text is user-visible while webfonts are loading.
URL Potential Savings (Ms)
https://fonts.gstatic.com/s/roboto/v18/KFOmCnqEu92Fr1Mu4mxKKTU1Kg.woff2
3.7059999303892
https://fonts.gstatic.com/s/roboto/v18/KFOlCnqEu92Fr1MmYUtfBBc4AMP6lQ.woff2
3.8540000095963
https://fonts.gstatic.com/s/roboto/v18/KFOlCnqEu92Fr1MmEU9fBBc4AMP6lQ.woff2
3.6929999478161
Reduce the impact of third-party code — Third-party code blocked the main thread for 8,310 ms
It is advised to either limit, remove or delay the loading of redundant third-party code which may be significantly impacting load performance.
Third-Party Transfer Size (Bytes) Main-Thread Blocking Time (Ms)
44250
2480.1
242563
1284.76
404034
1015.292
106127
848.52
547847
590.12
99459
452.244
118811
350.4
47986
242.196
156870
204.876
50730
190.748
104044
164.256
74783
137.992
116357
123.36
138299
76.38
29329
67.792
53331
39.396
21278
33.82
7606
5.764
35072
0
25094
0
24655
0
17908
0
16443
0
13408
0
6049
0
4857
0
2506
0
2271
0
1600
0
1081
0
571
0
570
0
Does not use passive listeners to improve scrolling performance
Improve the page's scroll performance by marking touch and wheel event listeners as 'passive'.
Source
Avoid `document.write()`
Avoid or limit the use of external scripts that are dynamically injected via 'document.write()' as users on slow connections will be delayed by tens of seconds.
Source
Image elements do not have explicit `width` and `height`
Reduce layout shifts and improve CLS by setting explicit width and height properties on image elements.
URL
https://braze-images.com/appboy/communication/marketing/slide_up/slide_up_message_parameters/images/637d20d823549042cc1a5c1b/f6bf9a25e1c809262ff90c0a843019242254d11b/original.png?1669144871
Registers an `unload` listener
The 'unload' event does not fire reliably, causing issues with browser optimizations such as the Back-Forward Cache. It is recommended that 'pagehide' or 'visibilitychange' events are used instead.
Source
First Contentful Paint (3G) — 6456 ms
The time taken for the first image or text on the page to be rendered while on a 3G network.
82

Accessibility

Indicates how accessible the page is and highlights opportunities where the page can be made more accessible to users of sephora.com. This includes details about various page attributes that can be optimized.

Navigation

`[accesskey]` values are unique
Access keys assist users with focusing on different parts of the page. Each access key should be unique for proper navigation.
The page contains a heading, skip link, or landmark region
It is advised to provide ways to bypass repetitive content, allowing users to navigate the page efficiently.
`[id]` attributes on active, focusable elements are unique
Ensure all focusable elements have a unique id value to allow them to be visible to users of assistive technologies, like a screen reader.
Heading elements appear in a sequentially-descending order
Properly order all headers and do not skip heading levels to better the navigation and readability for users of assistive technologies, like a screen reader.
No element has a `[tabindex]` value greater than 0
Although technically valid, a tabindex value greater than 0 often creates frustrating experiences for users who rely on assistive technologies.

ARIA

`[aria-*]` attributes match their roles
Avoid mismatching 'aria-*' attributes and their 'role' value, as it invalidates the attribute.
`button`, `link`, and `menuitem` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
`[aria-hidden="true"]` is not present on the document `<body>`
If aria-hidden=true is set on the document body, assistive technologies, like a screen reader will work inconsistently.
`[aria-hidden="true"]` elements do not contain focusable descendents
Interactive elements within an aria-hidden=true element are unavailable to users of assistive technologies, like a screen reader.
ARIA input fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when an input field does not have an accessible name specified.
ARIA `meter` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
ARIA `progressbar` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
`[role]`s have all required `[aria-*]` attributes
Some ARIA roles have required 'aria-*' attributes, which provide essential information about state and functionality.
Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.
Some ARIA parent roles cannot perform their intended functions if specific child roles are not used.
`[role]`s are contained by their required parent element
Some ARIA child roles cannot perform their intended functions if specific parent roles are not used.
`[role]` values are valid
All ARIA roles require valid values to perform their intended functions.
ARIA toggle fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when a toggle field does not have an accessible name specified.
ARIA `tooltip` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
ARIA `treeitem` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
`[aria-*]` attributes have valid values
ARIA attributes cannot be interpreted with invalid values when used by screen readers and other assistive technologies.
`[aria-*]` attributes are valid and not misspelled
ARIA attributes cannot be interpreted with invalid names when used by screen readers and other assistive technologies.
ARIA IDs are unique
Ensure all ARIA ID values are unique to prevent elements from being overlooked by assistive technologies, like a screen reader.

Names and labels

Buttons have an accessible name
Buttons become unusable as they are announced simply as "button" when the button does not have an accessible name, when used by screen readers and other assistive technologies.
Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
No form fields have multiple labels
Having multiple labels for form fields can be confusing to assistive technologies, like a screen reader.
`<frame>` or `<iframe>` elements have a title
Screen reader users and other assistive technology users rely on frame titles to describe the contents of frames.
`<input type="image">` elements have `[alt]` text
Input buttons with alternative text assist screen readers and other assistive technology users to understand its purpose.
Form elements have associated labels
Screen readers and other assistive technologies rely on labels to properly announce form controls.
`<object>` elements have alternate text
It is advised that alt text is used on '<object>' elements in order to provide meaning to screen reader and other assistive technology users, as these technologies are unable to translate non-text content.

Tables and lists

`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.
Screen readers and other assistive technologies may produce poor and inaccurate output when definition lists are not properly marked up.
Definition list items are wrapped in `<dl>` elements
In order for screen readers and other assistive technologies to properly announce definition list items ('<dt>' and '<dd>'), they must be wrapped in parent a '<dl>' element.
Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).
Use proper list structure to aid screen readers and other assistive technologies.
List items (`<li>`) are contained within `<ul>` or `<ol>` parent elements
In order for screen readers to announce list items, ensure that list items ('<li>') are contained within parent '<ul>' or '<ol>' tags.
Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that '<td>' cells using the headers attribute only refer to other cells in the same table, to improve screen reader user experience.
`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that table headers refer to some set of cells, to improve screen reader user experience.

Internationalization and localization

`<html>` element has a `[lang]` attribute
It is advised to provide a lang attribute so that screen readers and other assistive technologies are guaranteed to announce the page's text correctly. When not provided, the user's default language setting will be used which may cause inaccuracies.
`<html>` element has a valid value for its `[lang]` attribute
Specify a valid BCP 47 language in order to help screen readers and other assistive technologies announce text properly.
`[lang]` attributes have a valid value
Specify a valid BCP 47 language on elements in order to help screen readers and other assistive technologies announce text properly.

Best practices

The document does not use `<meta http-equiv="refresh">`
Pages that refresh automatically cause a poor user experience as focus is directed back to the top of the page unexpectedly.

Audio and video

`<video>` elements contain a `<track>` element with `[kind="captions"]`
Sephora.com may provide assistance to deaf or hearing-impaired users with captions on videos.

Contrast

Background and foreground colors do not have a sufficient contrast ratio.
Many (if not most) users find low-contrast text difficult or impossible to read.
Failing Elements

Names and labels

Image elements do not have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.
Failing Elements
Links do not have a discernible name
In order to improve the navigation for screen reader and other assistive technology users, use link text that is unique, focusable and discernible.

Best practices

`[user-scalable="no"]` is used in the `<meta name="viewport">` element or the `[maximum-scale]` attribute is less than 5.
For users with low vision who rely on screen magnification, ensure that zooming is not disabled.
Failing Elements

Manual Checks

The page has a logical tab order
The visual layout should be logical in its tab order and users cannot focus elements that are offscreen.
Interactive controls are keyboard focusable
Ensure that custom interactive controls are keyboard focusable and that a focus indicator is displayed.
Interactive elements indicate their purpose and state
Ensure that interactive elements (such as links and buttons) are distinguishable from non-interactive elements and that they indicate their state.
The user's focus is directed to new content added to the page
When new content (such as a dialogue) is added to the page, the user's focus should be directed to it.
User focus is not accidentally trapped in a region
Avoid focus being accidentally trapped when a user tabs in and out of controls or regions on page.
Custom controls have associated labels
Ensure that custom interactive controls have associated labels, which are provided by aria-label and aria-labelledby attributes.
Custom controls have ARIA roles
Ensure that all custom interactive controls have appropriate ARIA roles.
Visual order on the page follows DOM order
Ensure that the DOM order matches with the page's visual order, in order to improve navigation for screen readers and other assistive technologies.
Offscreen content is hidden from assistive technology
Ensure that offscreen content is hidden through the use of "display:none" styling or the aria-hidden attribute.
HTML5 landmark elements are used to improve navigation
Elements such as <main> and <nav> are recommended as they are used by screen readers and other assistive technologies to improve keyboard navigation.
67

Best Practices

Indicates the recommended, best practices currently in place on the page and highlights the best practices that sephora.com should incorporate. This includes practices such as protecting pages with HTTPS.

Audits

Avoids requesting the notification permission on page load
When requesting permission to send notifications, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.
Avoids front-end JavaScript libraries with known security vulnerabilities
Ensure that the use of third-party scripts is minimal and that only trusted third-party scripts are used as some may contain known security vulnerabilities which may be exploited by attackers.
Ensure CSP is effective against XSS attacks
Significantly reduce the risk of cross-site scripting attacks (XSS) by ensuring you have a strong Content Security Policy (CSP).
Description Directive Severity
No CSP found in enforcement mode
High

Audits

Allows users to paste into password fields
Ensure that password inputs may be pasted into to aid in the user's ability to use password managers and improve security.
Displays images with correct aspect ratio
Ensure that image display dimensions match their natural aspect ratio.
Serves images with appropriate resolution
For maximum image clarity, ensure images have natural dimensions and are proportional to the display size and pixel ratio.
Fonts with `font-display: optional` are preloaded
It is recommended that optional fonts are preloaded.

Audits

Page has the HTML doctype
Ensure a doctype is specified to prevent the browser from switching to quirks-mode.
Properly defines charset
It is advised to declare a character encoding, optionally via a <meta> tag in the first 1024 bytes of the HTML or in the Content-Type HTTP response header.

Audits

Detected JavaScript libraries
Below is a list of all front-end JavaScript libraries that were detected on the page.
Name Version
React
Hammer.js
2.0.7
boomerang.js
1.737.0
core-js
core-js-pure@3.0.0; core-js-global@3.11.0; core-js-global@3.11.0
No issues in the `Issues` panel in Chrome Devtools
There may be unresolved issues logged to Chrome Devtools.

Audits

Does not use HTTPS — 1 insecure request found
Ensure that all pages are protected with HTTPS (including those that do not handle sensitive data) as HTTPS prevents tampering and passive listening on communications between the app and its users. Additionally, HTTPS is a prerequisite for HTTP/2 and many new web platform APIs.
Insecure URL Request Resolution
http://sephora.com/
Allowed
Requests the geolocation permission on page load
When requesting a user's location, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.
Source

Audits

Uses deprecated APIs — 2 warnings found
Avoid deprecated APIs which will eventually be removed the browser.
Deprecation / Warning Source
...
Synchronous `XMLHttpRequest` on the main thread is deprecated because of its detrimental effects to the end user’s experience. For more help, check https://xhr.spec.whatwg.org/.
Browser errors were logged to the console
Below is a list of all errors logged to the console, which indicate unresolved problems on the site.
Source Description
Access to fetch at 'https://sephora-live.inside-graph.com/signalr/abort?transport=longPolling&clientProtocol=2.1&k=IN-1000800%3A1098065671-6bd1f94c3b4935a36e498ef4a114d6a7bd3c9b4fe129ae9460f2317a0a4d6445-5-5%3A19849935027%3A4&c=59b56bef9de5df88be2393df14b6affb&nc=0&connectionToken=ntI3c0QKUySliqOguh6ryuWwBSsmNYaadn5fdQY3PyfzSe6pz%2FeAtnwf2Z8stdFAg49j%2Bt1CWxFMQHKw0YaNcGpbDlOj0EZKYadxsARI%2F45rmwL%2FK%2Bunbsecd0OcprbT&connectionData=%5B%7B%22name%22%3A%22insidesocialhub%22%7D%5D' from origin 'https://www.sephora.com' has been blocked by CORS policy: No 'Access-Control-Allow-Origin' header is present on the requested resource. If an opaque response serves your needs, set the request's mode to 'no-cors' to fetch the resource with CORS disabled.
Access to XMLHttpRequest at 'https://sephora-live.inside-graph.com/signalr/connect?transport=longPolling&clientProtocol=2.1&k=IN-1000800%3A1098065671-6bd1f94c3b4935a36e498ef4a114d6a7bd3c9b4fe129ae9460f2317a0a4d6445-5-5%3A19849935027%3A4&c=59b56bef9de5df88be2393df14b6affb&nc=0&connectionToken=ntI3c0QKUySliqOguh6ryuWwBSsmNYaadn5fdQY3PyfzSe6pz%2FeAtnwf2Z8stdFAg49j%2Bt1CWxFMQHKw0YaNcGpbDlOj0EZKYadxsARI%2F45rmwL%2FK%2Bunbsecd0OcprbT&connectionData=%5B%7B%22name%22%3A%22insidesocialhub%22%7D%5D' from origin 'https://www.sephora.com' has been blocked by CORS policy: No 'Access-Control-Allow-Origin' header is present on the requested resource.
Failed to load resource: net::ERR_BLOCKED_BY_CLIENT
Failed to load resource: net::ERR_FAILED
Failed to load resource: net::ERR_FAILED
Failed to load resource: the server responded with a status of 404 (Not Found)
Failed to load resource: the server responded with a status of 405 (Method Not Allowed)
Failed to load resource: the server responded with a status of 405 (Method Not Allowed)
Failed to load resource: the server responded with a status of 405 (Method Not Allowed)
Failed to load resource: the server responded with a status of 405 (Method Not Allowed)
Failed to load resource: the server responded with a status of 405 (Method Not Allowed)
Failed to load resource: the server responded with a status of 405 (Method Not Allowed)
Missing source maps for large first-party JavaScript
Consider deploying source maps for added benefits such as the ability to debug while in production.
URL Map URL
https://www.sephora.com/js/ufe/isomorphic/components.chunk.B103CoriginmasterD20221025204623.js
https://www.sephora.com/js/ufe/isomorphic/components.chunk.B103CoriginmasterD20221025204623.js.map
https://resources.digital-cloud.medallia.com/resources/dist/assets/js/liveform-web-vendor-8f5080b98d.js
https://resources.digital-cloud.medallia.com/resources/dist/assets/js/liveform-web-app-81d1228a8f.js
https://www.sephora.com/js/ufe/isomorphic/thirdparty/at.js
https://www.sephora.com/js/ufe/isomorphic/thirdparty/at-odd.build.min.js.map
https://www.sephora.com/js/ufe/isomorphic/priority.bundle.B103CoriginmasterD20221025204623.js
https://www.sephora.com/js/ufe/isomorphic/priority.bundle.B103CoriginmasterD20221025204623.js.map
https://www.sephora.com/js/ufe/isomorphic/postload.chunk.B103CoriginmasterD20221025204623.js
https://www.sephora.com/js/ufe/isomorphic/postload.chunk.B103CoriginmasterD20221025204623.js.map
https://pagead2.googlesyndication.com/bg/A0RlYSVNidyzuuj9s3x_gihat09geBiINDRnkKmgVjk.js
91

SEO

Indicates how well the page is optimized for ranking in search engines and highlights Search Engine Optimization (SEO) opportunities for sephora.com. This includes optimizations such as providing meta data.

Mobile Friendly

Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of sephora.com on mobile screens.
Document uses legible font sizes — 95.01% legible text
Font sizes of 12px or less are too small to most mobile users without user gestures and further action. Aim for more than 60% of page text to use font sizes greater than 12px.
Source Selector % of Page Text Font Size
.css-262lw8
2.76%
11px
.css-1fy1xmz
0.63%
10px
.css-1aetmu5
0.05%
10px
1.55%
< 12px
95.01%
≥ 12px

Content Best Practices

Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
Document has a meta description
Meta descriptions may be used by search engines when displaying a link to the page and should concisely summarize the page's content.
Links have descriptive text
Make use of descriptive link text to assist search engines in understanding the content.
Document has a valid `hreflang`
Search engines can be instructed to list specific versions of a page for a given language or region through the use of hreflang links.
Document has a valid `rel=canonical`
Search engines can be suggested which URL should be shown in search results through the use of canonical links.
Document avoids plugins
The content of plugins cannot be indexed by search engines and many devices either restrict or do not support them.

Crawling and Indexing

Page has successful HTTP status code
Avoid pages with unsuccessful HTTP status codes as they may not be indexed by search engines.
Links are crawlable
Ensure that the 'href' attribute of anchor elements links to the appropriate destination. This allows for more pages of the site to be discovered by search engines.
Page isn’t blocked from indexing
Pages that cannot be crawled by search engines cannot be indexed or included in their search results. Ensure that search engines have permission to crawl all pages that should be indexed.
robots.txt is valid
Malformed robots.txt files prevent crawlers from understanding how a site wants to be crawled or indexed, which can be devastating to SEO.

Mobile Friendly

Tap targets are not sized appropriately — 82% appropriately sized tap targets
Interactive elements (such as buttons and links) should be appropriately spaced, sized and easy enough to select or tap with regard to their surrounding elements.
Tap Target Size Overlapping Target
6x6
6x6
6x6
6x6
6x6
6x6
6x6
6x6
6x6
6x6
6x6
6x6
6x6
6x6
6x6
6x6
6x6
6x6
6x6
6x6
6x6
328x32

Content Best Practices

Image elements do not have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.
Failing Elements

Manual Checks

Structured data is valid
Structured data can be validated through the use of the Structured Data Testing Tool and the Structured Data Linter.
30

PWA

Indicates how valid the aspects of a Progressive Web App (PWA) are for the page and highlights opportunities to enable/improve the PWA of sephora.com. This includes details about web app manifests.

PWA Optimized

Content is sized correctly for the viewport
Ensure that the width of the app's content matches the width of the viewport, otherwise the app might not be optimized for mobile screens.
Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of sephora.com on mobile screens.

Installable

Web app manifest or service worker do not meet the installability requirements — 1 reason
User engagement may be increased by leveraging the browsers ability to proactively prompt users to add the app to their homescreen.
Failure reason
No manifest was fetched

PWA Optimized

Does not register a service worker that controls page and `start_url`
A service worker is used to provide Progressive Web Apps the use of features such as working offline, the ability for the app to be added to the homescreen as well as push notifications.
Is not configured for a custom splash screen
Themed splash screens ensure a high-quality user experience at launch for app users.
View Data
Does not set a theme color for the address bar.
A theme may be applied to the browser address bar, which ideally can be made to match the site.
View Data
Does not provide a valid `apple-touch-icon`
iOS users of Progressive Web Apps will benefit from an apple touch icon, which can be defined with 'apple-touch-icon', which must point to a non-transparent 192px (or 180px) square PNG.
Manifest doesn't have a maskable icon
Maskable icons are great to ensure that images fill the entire shape when installing the app on a device.

Manual Checks

Site works cross-browser
Ensure that the Progressive Web App works correctly across every major browser.
Page transitions don't feel like they block on the network
Users perceive apps with responsive, snappy transitions as higher peforming and ensures a great user experience, even on a slow network.
Each page has a URL
Ensure that all pages are deep linkable via URL. They should also be unique for the purpose of shareability on social media.
Hosting

Server Location

Server IP Address: 23.219.8.103
Continent: North America
Country: United States
United States Flag
Region:
City:
Longitude: -97.822
Latitude: 37.751
Currencies: USD
USN
USS
Languages: English

Web Hosting Provider

Name IP Address
Akamai Technologies, Inc.
Registration

Domain Registrant

Private Registration: Yes
Name: PERFECT PRIVACY, LLC
Organization: Sephora USA, Inc.
Country: US
City: Jacksonville
State: FL
Post Code: 32256
Email: t78nv6v42aq@networksolutionsprivateregistration.com
Phone: +1.5707088622
Note: Registration information is derived from various sources and may be inaccurate.

Domain Registrar

Name IP Address
Network Solutions, LLC 162.159.133.53
Security

Visitor Safety

Mature Content: Not Likely
McAfee WebAdvisor Rating: Safe
WOT Rating:
WOT Trustworthiness: 92/100
WOT Child Safety: 92/100
Note: Safety information is not guaranteed.

SSL/TLS Certificate

Issued To: *.sephora.com
Issued By: DigiCert TLS RSA SHA256 2020 CA1
Valid From: 8th March, 2022
Valid To: 8th March, 2023
Subject: CN = *.sephora.com
O = Sephora USA, Inc.
L = San Francisco
S = US
Hash: 1de7400a
Issuer: CN = DigiCert TLS RSA SHA256 2020 CA1
O = DigiCert Inc
S = US
Version: 2
Serial Number: 16316662340203580245360449532467928878
Serial Number (Hex): 0C46799061CE83FAEDA97F988668DF2E
Valid From: 8th March, 2024
Valid To: 8th March, 2024
Signature Algorithm (Short Name): RSA-SHA256
Signature Algorithm (Long Name): sha256WithRSAEncryption
Authority Key Identifier: keyid:B7:6B:A2:EA:A8:AA:84:8C:79:EA:B4:DA:0F:98:B2:C5:95:76:B9:F4
Extended Key Usage: TLS Web Server Authentication, TLS Web Client Authentication
CRL Distribution Points:
Full Name:
URI:http://crl3.digicert.com/DigiCertTLSRSASHA2562020CA1-2.crl

Full Name:
URI:http://crl4.digicert.com/DigiCertTLSRSASHA2562020CA1-2.crl

Certificate Policies: Policy: 2.23.140.1.2.2
CPS: http://www.digicert.com/CPS

Authority Information Access: OCSP - URI:http://ocsp.digicert.com
CA Issuers - URI:http://cacerts.digicert.com/DigiCertTLSRSASHA2562020CA1.crt

SCT List: Signed Certificate Timestamp:
Version : v1 (0x0)
Log ID : E8:3E:D0:DA:3E:F5:06:35:32:E7:57:28:BC:89:6B:C9:
03:D3:CB:D1:11:6B:EC:EB:69:E1:77:7D:6D:06:BD:6E
Timestamp : Mar 8 21:40:04.524 2022 GMT
Extensions: none
Signature : ecdsa-with-SHA256
30:45:02:21:00:96:38:B3:69:90:D4:24:DE:49:5E:83:
85:E6:62:0D:86:95:EA:BF:34:84:71:44:F8:C7:D3:7D:
0F:76:DE:F1:16:02:20:32:5C:2F:68:00:41:EF:D7:1B:
21:CE:E7:B7:71:40:10:C9:82:E3:CF:85:59:AB:42:FE:
4C:DD:B3:48:67:D8:E6
Signed Certificate Timestamp:
Version : v1 (0x0)
Log ID : 35:CF:19:1B:BF:B1:6C:57:BF:0F:AD:4C:6D:42:CB:BB:
B6:27:20:26:51:EA:3F:E1:2A:EF:A8:03:C3:3B:D6:4C
Timestamp : Mar 8 21:40:04.552 2022 GMT
Extensions: none
Signature : ecdsa-with-SHA256
30:45:02:21:00:CF:DD:B1:D0:00:7B:18:E6:06:2C:C2:
CA:F5:F3:23:DB:60:B1:36:80:10:38:F6:EA:B2:B3:49:
37:8F:4D:4D:7C:02:20:42:44:D1:B0:50:B4:AE:7F:31:
04:AD:77:49:36:29:9B:F5:F1:C1:4F:63:E5:6C:4E:FC:
11:74:EF:2C:71:04:4E
Signed Certificate Timestamp:
Version : v1 (0x0)
Log ID : B3:73:77:07:E1:84:50:F8:63:86:D6:05:A9:DC:11:09:
4A:79:2D:B1:67:0C:0B:87:DC:F0:03:0E:79:36:A5:9A
Timestamp : Mar 8 21:40:04.603 2022 GMT
Extensions: none
Signature : ecdsa-with-SHA256
30:46:02:21:00:9C:4E:7D:DA:96:E4:6B:1B:D4:96:71:
A0:D2:A1:2E:A6:28:34:AB:1A:F0:05:5F:2F:C6:6A:8A:
A3:D6:DE:54:4D:02:21:00:A6:E6:1E:13:D0:A2:DE:E9:
ED:C1:1F:BB:5A:EC:6A:9E:7E:D6:6A:F7:FE:54:56:9B:
26:61:7D:0D:E7:12:16:E6
Key Usage: Digital Signature, Key Encipherment
Basic Constraints: CA:FALSE
Subject Alternative Name: DNS:sephora.com
DNS:*.sephora.com
Technical

DNS Lookup

HTTP Response Headers

HTTP-Code: HTTP/1.1 403 Forbidden
Server: AkamaiGHost
Content-Type: text/html
Expires: 9th December, 2022
Cache-Control: max-age=0, no-cache, no-store
Date: 9th December, 2022
Mime-Version: 1.0
Content-Length: 264
Pragma: no-cache
Connection: close
Set-Cookie: *
X-Akamai-Device: desktop
Strict-Transport-Security: max-age=31536000

Whois Lookup

Created: 24th September, 1996
Changed: 18th May, 2022
Expires: 23rd September, 2031
Registrar: Network Solutions, LLC
Status: clientTransferProhibited
Nameservers: ns1.p05.dynect.net
ns2.p05.dynect.net
ns3.p05.dynect.net
ns4.p05.dynect.net
Owner Name: PERFECT PRIVACY, LLC
Owner Street: 5335 Gate Parkway care of Network Solutions PO Box 459
Owner Post Code: 32256
Owner City: Jacksonville
Owner State: FL
Owner Country: US
Owner Phone: +1.5707088622
Owner Email: t78nv6v42aq@networksolutionsprivateregistration.com
Admin Name: PERFECT PRIVACY, LLC
Admin Street: 5335 Gate Parkway care of Network Solutions PO Box 459
Admin Post Code: 32256
Admin City: Jacksonville
Admin State: FL
Admin Country: US
Admin Phone: +1.5707088622
Admin Email: t78nv6v42aq@networksolutionsprivateregistration.com
Tech Name: PERFECT PRIVACY, LLC
Tech Street: 5335 Gate Parkway care of Network Solutions PO Box 459
Tech Post Code: 32256
Tech City: Jacksonville
Tech State: FL
Tech Country: US
Tech Phone: +1.5707088622
Tech Email: by64b35q7r9@networksolutionsprivateregistration.com
Full Whois: Domain Name: SEPHORA.COM
Registry Domain ID: 2445562_DOMAIN_COM-VRSN
Registrar WHOIS Server: whois.networksolutions.com
Registrar URL: http://networksolutions.com
Updated Date: 2022-05-18T16:57:28Z
Creation Date: 1996-09-24T04:00:00Z
Registrar Registration Expiration Date: 2031-09-23T04:00:00Z
Registrar: Network Solutions, LLC
Registrar IANA ID: 2
Reseller:
Domain Status: clientTransferProhibited https://icann.org/epp#clientTransferProhibited
Registry Registrant ID:
Registrant Name: PERFECT PRIVACY, LLC
Registrant Organization:
Registrant Street: 5335 Gate Parkway care of Network Solutions PO Box 459
Registrant City: Jacksonville
Registrant State/Province: FL
Registrant Postal Code: 32256
Registrant Country: US
Registrant Phone: +1.5707088622
Registrant Phone Ext:
Registrant Fax:
Registrant Fax Ext:
Registrant Email: t78nv6v42aq@networksolutionsprivateregistration.com
Registry Admin ID:
Admin Name: PERFECT PRIVACY, LLC
Admin Organization:
Admin Street: 5335 Gate Parkway care of Network Solutions PO Box 459
Admin City: Jacksonville
Admin State/Province: FL
Admin Postal Code: 32256
Admin Country: US
Admin Phone: +1.5707088622
Admin Phone Ext:
Admin Fax:
Admin Fax Ext:
Admin Email: t78nv6v42aq@networksolutionsprivateregistration.com
Registry Tech ID:
Tech Name: PERFECT PRIVACY, LLC
Tech Organization:
Tech Street: 5335 Gate Parkway care of Network Solutions PO Box 459
Tech City: Jacksonville
Tech State/Province: FL
Tech Postal Code: 32256
Tech Country: US
Tech Phone: +1.5707088622
Tech Phone Ext:
Tech Fax:
Tech Fax Ext:
Tech Email: by64b35q7r9@networksolutionsprivateregistration.com
Name Server: NS1.P05.DYNECT.NET
Name Server: NS2.P05.DYNECT.NET
Name Server: NS3.P05.DYNECT.NET
Name Server: NS4.P05.DYNECT.NET
DNSSEC: unsigned
Registrar Abuse Contact Email: domain.operations@web.com
Registrar Abuse Contact Phone: +1.8777228662
URL of the ICANN WHOIS Data Problem Reporting System: http://wdprs.internic.net/
>>> Last update of WHOIS database: 2022-12-09T02:43:44Z <<<

For more information on Whois status codes, please visit https://www.icann.org/resources/pages/epp-status-codes-2014-06-16-en


This listing is a Network Solutions Private Registration. Mail
correspondence to this address must be sent via USPS Express Mail(TM) or
USPS Certified Mail(R); all other mail will not be processed. Be sure to
include the registrant's domain name in the address.

The data in Networksolutions.com's WHOIS database is provided to you by
Networksolutions.com for information purposes only, that is, to assist you in
obtaining information about or related to a domain name registration
record. Networksolutions.com makes this information available "as is," and
does not guarantee its accuracy. By submitting a WHOIS query, you
agree that you will use this data only for lawful purposes and that,
under no circumstances will you use this data to: (1) allow, enable,
or otherwise support the transmission of mass unsolicited, commercial
advertising or solicitations via direct mail, electronic mail, or by
telephone; or (2) enable high volume, automated, electronic processes
that apply to Networksolutions.com (or its systems). The compilation,
repackaging, dissemination or other use of this data is expressly
prohibited without the prior written consent of Networksolutions.com.
Networksolutions.com reserves the right to modify these terms at any time.
By submitting this query, you agree to abide by these terms.

For more information on Whois status codes, please visit
https://www.icann.org/resources/pages/epp-status-codes-2014-06-16-en.

Nameservers

Name IP Address
ns1.p05.dynect.net 108.59.161.5
ns2.p05.dynect.net 108.59.162.5
ns3.p05.dynect.net 108.59.163.5
ns4.p05.dynect.net 108.59.164.5
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community
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